Difusi Inovasi Sistem Pelayanan Melengkapi Identitas Orang Terlantar (SIPINTAR PEDULI) Pada Dinas Kependudukan Dan Pencatatan Sipil Kota Pekanbaru
Keywords:
Diffusion, Innovation, Adoption, Sipintar Peduli WebsiteAbstract
Innovation diffusion is where innovations are introduced, adopted, and disseminated within a social system. This research focuses on discussing the diffusion of innovations with the aim of identifying factors that influence the adoption and spread of innovations. The diffusion of innovations with the aim of change, but not every change can be categorized as innovation. The main purpose of this discussion is how the adoption of the sipintar website for displaced communities in the diffusion of innovation. The method used in this research is mixed methods by Creswell. This approach combines quantitative methods that will be aimed at the community and qualitative methods aimed at the population and civil registration office of Pekanbaru city. The results of this study show that the diffusion of this website innovation is still the duality of services, as well as the range of communication that has not reached every layer of society and there is still a culture of manual service users who are comfortable adopting smart with manual methods compared to the use of the website itself. To strengthen the diffusion of this innovation, a strategy is needed that includes education, increasing trust, and an inclusive approach to reach a wider community, especially people who are included in the displaced category in sipintar care.




