TABLE OF CONTENT
PREFACE
Key Opinion Leader Rachel Vennya and Consumer Buying Decision ......................................................................................................................................................................................................................... 1-9
Siti Ramadhania Asadri, Fatmawati Moekahar, Bunga Astini
The FoMO Labubu in AISAS Approach Digital Communication Study of Instagram User Behavior on Labubu Dolls...............................................................................................................................10-24
Fitri Hardianti, Nurul Eka Oktalisa, Fatmawati
A Pentadic Analysis of Political Campaign Gerindra Parties on Social Media............................................................................................................................................................................................................ 25-34
Hanif Naufal, Fatmawati Moekahar
The Communication Behavior in Toxic Friendship of College Students at Universitas Islam Riau.................................................................................................................................................................... 35-42
Sherly Aidya Pasya, Happy Wulandari, Dang Lixia
Korean Celebrity: Consumerism By Teenagers...................................................................................................................................................................................................................................................................... 43-53
Irma Ervina Fitriani, Fatmawati Moekahar, Nurul Eka Oktalisa
Asia Heritage Pekanbaru Digital Marketing Communication Through Instagram................................................................................................................................................................................................. 54-63
Diki Pangestu, Fatmawati Moekahar, Yuly Rahmi Pratiwi
#SHOPEEHAUL Tiktok Content Exposure On Student's Purchase Decisions In Pekanbaru City........................................................................................................................................................................64-76
Rahmi Salsabilla, Yudi Daherman, Nurul Eka Oktalisa
Analysis Of The Spill Outfit Trend On Tiktok To Teenagers Fashion Interest In Pekanbaru............................................................................................................................................................................... 77-83
Zarvania Elvira Putri, Ivan Taufiq
Social Media Activism Through Instagram @asiapasificrayon In Sustainable Fashion Campaign................................................................................................................................................................ 84-92
Dhea Maharani, Muhd AR Imam Riauan, Amelia Fitri
The Phenomenon Hedonism On Instagram......................................................................................................................................................................................................................................................................................................................................... 92-102
Aulia Halim, Fatmawati Moekahar
