Pemanfaatan Hasil Pertanian Jagung melalui Produk Kreatif PUJA DARLING di Desa Jenggawah Kabupaten Jember

Abstract

Jenggawah Village, Jenggawah Subdistrict, Jember Regency is a region with abundant corn harvests, yet local utilization remains limited to selling raw corn or simple preparations such as boiled or fried corn. This condition motivated the Community Service Program (KKN) 77 Kolaboratif team stationed in Jenggawah Village to develop a food-security work program grounded in the creative economy through a product innovation named PUJA DARLING (Puding Jagung Darling / Darling Corn Pudding). The activity aimed to increase the economic value of local corn by transforming it into a practical, economical processed food product that can easily be replicated at home. The implementation method consisted of planning (identifying corn potential and conducting a feasibility analysis using the Business Model Canvas approach), implementation (outreach, product-making demonstration, and taste trials with residents), and evaluation (assessing product acceptance and economic impact). PUJA DARLING uses sweet corn as 80% of its main ingredient, with a reduced sugar level so that the natural corn flavor remains dominant, and is packaged in a minimalist, aesthetic style resembling caramel pudding at an affordable production cost. The results show strong enthusiasm among Jenggawah residents, improved understanding of local food diversification, and the potential sustainability of a corn-based home business. This activity is expected to serve as a model for sustainable village economic empowerment based on local food commodities.