Influence Channel Distribution Against Sales Volume Fertilizer Dolomite at the Mina Tani Shop in Lubuk Sakat Village, Kampar Regency (Survey on Agents and Stores in Di Kampar Regency

Abstract

In this study, two variables were used, namely distribution channels as the independent variable (X) and sales volume as the dependent variable (Y). This research was conducted with the aim of finding out the effect of distribution channels on the sales volume of dolomite fertilizer at the Mina Tani fertilizer shop, Lubuk Sakat village, Kampar district. used by the research is primary data collected through questionnaires. The hypothesis of this research is that it is suspected that there is a significant influence on distribution channels on the sales volume at the Mina Tani fertilizer shop on the Pekanbaru- Sungai Pagar main road, Stop Raja sub- district, Kampar regency. simple linear regression, coefficient of determination and hypothesis testing (T test) using SPSS 22, Based on analysis using the simple linear regression analysis method Y = 23,544 + 0.089 the results of hypothesis testing, the T test is 49,753 with a sig of 0.000, the t table is 2,035, in other words the calculated T is greater than the T table (6,710 + 2,035). So it can be concluded that Ho is rejected and Ha is accepted or it can be interpreted that distribution channels influence sales volume or there is a positive and significant influence between distribution channels on sales volume of dolomite fertilizer at Mina Tani fertilizer shops (survey of agents and fertilizer shops in Kampar Regency The coefficient of determination is 0.577 (57.7%), which means that the distribution channel has an influence of 57.7% on sales volume and 42.3% is influenced by other factors.