Influence of Characteristics Businessman to Business Success in MSMEs Keris Roundabout in Pekanbaru City

Abstract

The research conducted by the author aims to see the influence of entrepreneurial characteristics toward business success at UMKM Bundaran Keris in Pekanbaru City, a survey of which was conducted on MSME owners. The indicators of entrepreneurial characteristics used are having the courage to start something, being directly responsible for one's own capital or borrowed capital, an innovator, and discovering opportunities and taking advantage of them, and having managerial abilities. Meanwhile, the business success indicators used are business resilience, workforce growth and sales growth. The population in this study was 67 UMKM owners, using census techniques, the data in this study was obtained through questionnaires, and using simple regression analysis with the SPSS 25.0 for Windows Application. The research results show that entrepreneurial characteristics have a significant effect toward business success. The results of the coefficient of determination show that business success is influenced by entrepreneurial characteristics by 60.7%, while the remaining 39.7% is influenced by other factors not included in this regression model.