Semiotic Communication: An Approach Of Understanding A Meaning In Communication
International Journal of Media and Communication Research,
Vol. 1 No. 1 (2020): International Journal of Media and Communication Research
In interpreting communication, we are often trapped in symbols and a set of signs that are used. This is due to our simple assumption that tends assume on symbols or signs that stand alone in representing meaning. We forget that symbols or signs, as well as meaning are complex. Though they are not stand alone. They are representation of the many factors that influence them, including the knowledge and culture of their participants. In media, the meaning of symbols or signs that used to convey news is very dependent on the ideology of the media and the whole organization that manages the media. Even the "reality of truth" is very dependent on the construction of the media in processing it. Likewise in film and music, certain symbols or signs that are used are representations of reality which must be explored and understood as a form of communication, even a picture of the social and cultural reality of the participants. This is where the semiotics in communication emerge, and offer themselves as an important approach in understanding the true meaning of symbols or signs used in a communication process.