International Journal of Media and Communication Research (IJMCR) is a peer-reviewed and indexed journal published twice a year (in January and July) by UIR Press and managed by the Faculty of Communication Sciences, Universitas Islam Riau. The objective of this journal is to provide a forum for Indonesian and worldwide researchers and practitioners to disseminate and promote the empirical research findings, conceptual, philosophical and theoretical debates dealing with a human, applied and mass communication studies.