ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI VOLUME PENJUALAN SEPEDA MOTOR YAMAHA JUPITER Z PADA PT. ALFA SCORPII PEKANBARU

Abstract

In the trade of the product to the consumer, there are some factors that influence in
selling proccess of the product. There are some factor that influence it. That factors
should be pay attention the following criteria for example the consumer has some
criteria to buy a product. So, the the company should be create the innovation product
form their competitor, the product have to special characteristic from another product.
It makes the product will be interested for the consumer, and the promotion also makes
the product will be best seller. The purpose of this research is to know that the factor
influence the volume of selling of the motorcycle merk yamaha Jupiter Z on PT. Alfa
Scorpii Pekanbaru. This research is quantitative and using Purposive Sampling for the
consumer and the sampel was taken by company that direct relationship with the writer
was 10 person, and for the consumer on PT. Alfa Scorpii used the Insidental Sampling.
The sample define by the people who was the people that writer meet in that time. On
PT. Alfa Scorpii Pekanbaru, and the sum of the population is not defined but the
maximal sum of the population is 30 People. The resulf of the research shows that the
factors that influence the volume selling of motorcycle merk Jupiter Z on PT. Alfa
Scorpii Pekanbaru is excelent it is indicate from the responden and the other side is not
significant.