Netnography Study: Netspeak Analysis on The FWB Community on X Platform

Abstract

The development of digital technology, particularly the dominance of the internet, has driven advances in communication. Digital interactions have promoted the growth of cyberculture, marked by the emergence of virtual communities that can be accessed by the public through various social media platforms. One of the most active virtual communities is the Fans Windah Basudara community on platform X. This community engages in highly active interactions through the use of netspeak. However, misunderstandings by outsiders regarding the use of netspeak in virtual community interactions are unavoidable. This research aims to explain the continuity of interaction in the Fans Windah Basudara community that uses Netspeak and takes place on platform X in the period of January - March 2025. The netnography method is used to understand the culture contained in the virtual community based on the perspective of the community itself. The results of the study show that the interaction that takes place in the Fans Windah Basudara community is to express emotions, exchange information, evaluate live streaming, and to strengthen the closeness of members by using Netspeak in the form of slang and emoticons in their uploads which characteristic of the community and make its members feel familiar and part of the Fans Windah Basudara community.