Visual Journalism in the Future Media Era: An Analysis of Short Videos as a Government Communication Instrument on the Instagram Account of the Regent of North Bengkulu (@Arieseptiaadinata17)

Yeni Kartika

Visual Journalism in the Future Media Era: An Analysis of Short Videos as a Government Communication Instrument on the Instagram Account of the Regent of North Bengkulu (@Arieseptiaadinata17)

Authors

Yeni Kartika Universitas Bengkulu

Keywords:

visual journalism, short videos, government communication, Instagram, North Bengkulu

Abstract

The development of communication technologies and social media has significantly influenced the practice of visual journalism, particularly within the context of governmental communication. This study analyzes the use of short videos as a communication instrument by the Government of North Bengkulu Regency through the official Instagram account of the Regent (@arieseptiaadinata17). The research aims to examine how short videos are delivered, and received as forms of visual journalism in shaping public image, disseminating information, and enhancing citizen engagement. The study employs qualitative content analysis of short videos uploaded during a specified period, complemented by observations of audience interactions through comments, likes, and shares. The findings indicate that short videos function not only as information media but also as visual storytelling tools capable of personalizing the regional leader, strengthening policy transparency, and fostering emotional closeness between the government and the public. These findings affirm that social-media-based visual journalism plays a strategic role in governmental communication in the future media landscape, particularly in creating messages that are faster, more interactive, and more accessible to the public.

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Visual Journalism in the Future Media Era: An Analysis of Short Videos as a Government Communication Instrument on the Instagram Account of the Regent of North Bengkulu (@Arieseptiaadinata17)