Bibliometric Analysis of Research Trends in Mass Communication and Digital Media

Darmawati Darmawati; M. Fahli Zatrahadi; Ferrel Harfa Ghaly; Khairul Amri

Bibliometric Analysis of Research Trends in Mass Communication and Digital Media

Authors

Darmawati Darmawati Universitas Islam Negeri Sultan Syarif Kasim Riau
M. Fahli Zatrahadi Universitas Islam Negeri Sultan Syarif Kasim Riau
Ferrel Harfa Ghaly Universitas Islam Negeri Sultan Syarif Kasim Riau
Khairul Amri Universitas Islam Negeri Sultan Syarif Kasim Riau

Keywords:

bibliometrics, digital media, mass communication

Abstract

The piece investigates the evolution of mass communication and digital media research, which, amidst the rapid growth of digitalization, continues to experience the key problems of information fragmentation and digital literacy disparity. To fulfill this goal, the paper seeks to chart scientific progress and trace the trends in research through the use of a bibliometric method. The greatest problem that has been tackled is the shortage of a complete bibliometric map of this multidisciplinary field, particularly over the past decade. By utilizing Scopus data for the years 2008-2025 and after applying restrictions on the number of articles obtained, 65 articles were extracted. The VOSviewer tool also came in handy in this instance. The bibliometric analysis carried out in this study identified the trend of publications, the most influential topics, the contributing countries, and the keyword clusters. The results point to a publication pattern that, although varied, is gradually developing, with three thematic clusters and a very strong presence of digital media and social media topics. The consequences of this research emphasize the importance of enhancing the collaboration between researchers and providing a direction for future studies in the field of mass communication and digital media.

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Bibliometric Analysis of Research Trends in Mass Communication and Digital Media