Virtual Communication Culture On Tiktok Social Media (A Netnographic Study Of Clean Beach Waste Content At Loji Beach On Tiktok @Pandawaragroup)

Chairun Nisa Zempi; Amelia Hermawan

Virtual Communication Culture On Tiktok Social Media (A Netnographic Study Of Clean Beach Waste Content At Loji Beach On Tiktok @Pandawaragroup)

Authors

Chairun Nisa Zempi UPN Veteran Jakarta
Amelia Hermawan Universitas Pembangunan Nasional Veteran Jakarta

Keywords:

tiktok, pandawara, virttual communication, cmc, netnography

Abstract

This research aims to understand the culture of virtual communication on the TikTok social media account @Pandawaragroup in the context of beach clean-up content at Pantai Loji. The theory used in this research is Computer-Mediated Communication (CMC) Theory, with the research focus being the TikTok account @pandawaragroup. This study employs the netnography method, which is conducted to study behavior and social interactions in the virtual world. The findings show that Pandawara Group successfully uses TikTok as a platform to disseminate information about environmental issues. Community interactions form specific discussion topics related to the issue of Pantai Loji, and the use of emoticons and special terms by the community expresses their emotions.

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Virtual Communication Culture On Tiktok Social Media (A Netnographic Study Of Clean Beach Waste Content At Loji Beach On Tiktok @Pandawaragroup)