Political Spectacle At The 2024 Presidential Election In Indonesia

Abstract

This study was conducted to analyze the political spectacle in the presidential election in Indonesia in 2024. This research is a descriptive qualitative research. Data collection techniques through observation and documentation. The results of the observation were then analyzed in the semiotics of Barthes to find the meaning and myth of the political content of each candidate. The results of the analysis show that The political spectacle in the 2024 Indonesia presidential election certainly appears through gimmicks / dramas that are attractively packaged in every political show by the candidates. The three candidates presented a spectacle genre that greatly characterized their personal branding. Prabowo tried to show the humorous side of himself and seemed to show joyful politics through the "gemoy" dance. Anies builds the image of a leader with qualified intellectual capacity through the "Desak Anies" program. Ganjar built the most popular image by staying at residents' homes. Selling simplicity seems to often sell well in the political spectacle in Indonesia. Finally, political spectacle is always a sought-after spectacle, especially during the campaign period. The candidates are aware of the strong role of the media in leading opinions. Through the political spectacle, the candidates transform into actors who attract people to follow and even love them.