Study Of Social Interaction In The Spread Of Political Issues Through Informal Political Communication At Panorama Market Bengkulu City
Keywords:
Informal Political Communication, Panorama Market, Public Space, Social InteractionAbstract
This study aims to understand how social interactions in Panorama Market, Bengkulu City, facilitate the spread of political issues through informal communication. Although many previous studies have focused on political communication in mass media and social media, this study fills the gap by analyzing how political information is disseminated and perceived by the public in informal spaces such as markets. Using a qualitative approach and case study method, this study involved 50 informants consisting of traders and buyers in Panorama Market, Bengkulu City. The results of the study indicate that social interactions in the market play an important role in the exchange of political information. Traders use moments of interaction to convey political opinions to customers, who tend to trust information conveyed in an informal setting. In addition, the study identifies factors that influence the spread of political issues, including the level of media literacy, economic conditions, and the role of social media. The results show that Panorama Market not only functions as a place for economic transactions, but also as a democratic public space, where people can discuss and form political opinions. This study is expected to contribute to the development of political communication theory, especially in the context of informal communication in public spaces.
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