The Interpretation of Political Communication in the 'Perempuan Bicara' Program on TVOne: Episode of Anies, Prabowo, or Ganjar on FISIP Students of Andalas University

Abstract

Abstract

The "Perempuan Bicara" program in the episode Anies, Prabowo, Ganjar raises the issue of political communication by focusing on the role and participation of women in the 2024 election and their rights and obligations as voters. This episode explores women's readiness to use the right to vote, the views of young voters, and women's political capabilities. This study aims to analyze how FISIP students of Andalas University interpret the political messages conveyed in the program. Using qualitative methods through interviews, observations, and documentation, the data was analyzed using Stuart Hall's Reception Analysis theory. The results showed that out of 6 female informants, the research findings indicate that three of the six informants were in a dominant position, accepting and understanding the political message as intended by the program, considering it relevant to their views. One informant was in a negotiated position, understanding the importance of women's involvement but acknowledging the challenges. Two informants exhibited an oppositional position, rejecting the message conveyed. This study provides insights into how the audience can accept, adapt, or reject political messages in the media, particularly in political communication.