PARTISIPASI MASYARAKAT TERHADAP PENGEMBANGAN OBJEK WISATA AIR TERJUN TUJUH TINGKAT BATANG KOBAN DI KABUPATEN KUANTAN SINGINGI

Abstract

The level of community participation in the development of the Batang Koban seven-story waterfall tourist attraction in Lubuk Ambacang Village, Hulu Kuantan District, Kuantan Singingi Regency. This study begins by examining the phenomenon of the Batang Koban Seven High Waterfall tourism development which has not yet reached the optimal level of community participation so as to provide quite a positive impact. This research aims to determine the level of community participation, supporting factors and inhibiting factors in the development of the Koban Seven Storey Waterfall tourist attraction in Lubuk Ambacang Village, Hulu Kuantan Kuantan Singingi District. This research uses a qualitative approach, data collection techniques through questionnaires, interviews and literature studies. The data used are primary data and secondary data obtained from the tourism office, the sampling technique for this research is random sampling and the data analysis for this research uses qualitative descriptive methods. From the research results it can be concluded that the level of community participation in the development of Batang Koban Waterfall is low, they are less open to new things that can develop their own land. This problem is caused by the level of participation and awareness regarding tourism and also the lack of scientific knowledge about the Batang Koban seven-story waterfall in Lubuk Ambacang Village, Hulu Kuantan District, Kuantan Singini Regency. Due to a lack of public awareness, the Batang Koban seven-story waterfall is not managed well and is not known to the outside community, thus becoming an obstacle in the development of the Batang Koban seven-story waterfall.