Digital Marketing Assistance and Strengthening Hospitality Experience for the Development of Kandri Semarang Tourism Village Attractiveness
DOI:
https://doi.org/10.25299/jpmpip.2026.29380Keywords:
tourism village, digital marketing, hospitality experience, social media, community assistanceAbstract
This community service activity was conducted to assist managers and supporting actors of Kandri Tourism Village, Semarang, in strengthening digital marketing and hospitality experience. Kandri has natural, cultural, educational, and creative economy potential; however, its digital promotion management and tourism experience design still need to be directed to become more consistent, informative, and aligned with digital tourist behavior. The activity was carried out through discussion forums, needs mapping, assistance in managing social media and websites, and strengthening guest service concepts and contemporary tourism concepts. Based on the attendance list, the activity involved 87 participants from tourism village managers, tourism actors, communities, and supporting participants. The results showed the formation of digital promotion needs mapping, content pillar design, website information structure recommendations, and initial hospitality experience and thematic tourism package concepts such as wellness, craft education, herbal drink experience, and wayang suket. The limitation of this activity is the unavailability of pre-test/post-test data, social media insight data, and visitor data before and after the activity; therefore, the evaluation remains descriptive qualitative. This activity recommends further monitoring based on simple digital indicators and gradual testing of thematic tourism packages.
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