Content Management Strategy of Nabila May Sweetha as a Visually Impaired TikTok Creator: An Inclusive Digital Communication Perspective

Leni Afrika; Rahelza Erpan; Suci Shinta Lestari; Desi Warsita; Ananda Asya Riski; Rita Annisa Dewi; Okta Tri Wulandari

Content Management Strategy of Nabila May Sweetha as a Visually Impaired TikTok Creator: An Inclusive Digital Communication Perspective

Authors

Leni Afrika Communication Science of Abdurrab University
Rahelza Erpan Communication Science of Abdurrab University
Suci Shinta Lestari Communication Science of Abdurrab University
Desi Warsita Communication Science of Abdurrab University
Ananda Asya Riski Communication Science of Abdurrab University
Rita Annisa Dewi Communication Science of Abdurrab University
Okta Tri Wulandari Communication Science of Abdurrab University

Keywords:

content management strategy, visually impaired content creator, TikTok, digital communication, diffusion of innovation

Abstract

This study examines the content management strategies of Nabila May Sweetha, a visually impaired TikTok content creator, in navigating a highly visual social media environment. Using a descriptive qualitative approach grounded in Everett M. Rogers’ Diffusion of Innovation Theory, data were collected through in-depth interviews, observations of content production and audience interaction, and documentation of digital content and engagement metrics. The findings reveal that Nabila’s effectiveness as a content creator is driven by strategic message simplification, optimization of non-visual sensory elements such as voice and narration, collaborative practices, and the development of strong emotional connections with audiences. These strategies enable her to sustain visibility, adapt to digitalization processes, and successfully diffuse innovation across communication channels and social systems. This study’s main contribution lies in demonstrating that effective digital innovation in social media content creation is shaped by adaptive communication strategies rather than physical ability, offering a new perspective on inclusive digital creativity.

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Content Management Strategy of Nabila May Sweetha as a Visually Impaired TikTok Creator: An Inclusive Digital Communication Perspective