Voting Campaign in Award Events: A Netnographic Study of Salma Salsabil's Fanbase on X

Muhammad Fikri; Tika Mutia

Voting Campaign in Award Events: A Netnographic Study of Salma Salsabil's Fanbase on X

Authors

Muhammad Fikri Universitas Padjadjaran
Tika Mutia Universitas Islam Negeri Sultan Syarif Kasim Riau

Keywords:

Voting campaign, Fanbase netnography, Social Media, Digital Fan Culture

Abstract

This study investigates the voting campaign initiated by Salma Salsabil's fanbase during award events, using the netnography method to examine the digital fan interaction and culture on X. Data were gathered through a crawling process using NoLimit Dashboard, focusing on selected keywords, hashtags, and relevant accounts involved in the conversation. This study shows that Salmine’s voting campaign generated 493 conversations, 213 speakers, 563,000 views, 186,400 reaches, and 615,500 impressions, indicating a high level of engagement and digital visibility. These results show how coordinated fan practices foster collective solidarity and contribute to Salma Salsabil’s achievements at national and international award ceremonies. In addition, this study reveals that to strengthen fan loyalty and expand support for local artists in the digital realm, the use of social media is essential.

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Voting Campaign in Award Events: A Netnographic Study of Salma Salsabil's Fanbase on X