Narrative Analysis of "Hidden Gems" Content on Nex Carlos' YouTube Channel as a Source of Culinary Information for Subscribers

Abstract

The development of communication technology and social media, particularly YouTube, has transformed the way people seek information, including culinary tourism. One prominent example is the “Hidden Gems” video content from the YouTube channel Nex Carlos, known for its relaxed and unique communication style. This research aims to analyze the narrative within this content as a source of culinary information for subscribers. The method used is a qualitative approach with Walter Fisher's narrative analysis model, which emphasizes aspects of narration, narrative rationality, and the logic of good reasons. Data collection techniques include observation of video content, screenshot documentation, and analysis of viewer comments. The results show that Nex Carlos successfully conveys culinary information through a coherent and engaging narrative, highlighting values such as taste, price, location, and history of the food. His straightforward delivery and use of jargons like “Yo Mamen” and “Makan Cuy” create emotional engagement with the audience. Viewer comments consistent with the narrative further strengthen the content's role as a trusted culinary reference. The study concludes that "Hidden Gems" content serves not only as entertainment but also as an effective culinary information medium influencing subscribers' decisions.