COMMUNICATION STRATEGY TO IMPROVE HEALTH INFORMATION DISSEMINATION : (A STUDY IN DAYUN SUBDISTRICT, SIAK REGENCY)

(A STUDY IN DAYUN SUBDISTRICT, SIAK REGENCY)

Abstract

This study aims to develop strategic health communication interventions tailored specifically to the socio cultural context of Kecamatan Dayun. The main goal is to empower local communities by improving access to health related information and reducing health disparities through participatory approaches. It will explore various communication channels, including face-to-face interactions, mass media, and digital platforms, Using a communication strategy framework, the research focuses on interventions that bridge these gaps and promote equitable health access. A qualitative method was employed, including semi-structured interviews with 7 informants using snowball sampling. The study emphasizes the importance of an integrated communication strategy that involves planning, implementation, and evaluation. It recommends strategies to improve health information distribution in Kecamatan Dayun. First, strengthen collaboration between the Health Officer, local health workers, and community leaders to ensure culturally appropriate messaging. Second, enhance the capacity of health Kader and workers through ongoing training in communication and technology to better reach the community. Third, prioritize the development of accessible information exchange points, such as health information centers or digital platforms. Lastly, a participatory approach should be adopted, and regular evaluations should be carried out to adjust the strategy based on community feedback and envolving health needs.