Technology Adoption Artificial Intelligence In The Practice Of Local Media Journalism In Padang City

Vitania Yulia

Technology Adoption Artificial Intelligence In The Practice Of Local Media Journalism In Padang City

Authors

Vitania Yulia University of Andalas

Keywords:

Adoption, Technology Artificial Intelligence, Local Media, Journalists

Abstract

Use of technology Artificial Intelligence (AI) in the world of journalism has brought significant changes to the way journalists work. Previously, journalists often spent a lot of time doing routine tasks like transcribing text and researching data manually. However, now journalists can allocate more time to make important calls and follow the data trail generated by AI technology analysis. In essence, this change in workflow is intended to increase efficiency in work. The aim of this research is to explain the adoption of AI technology in local journalism practices in producing news. This research uses a qualitative method with a case study approach and a constructivist paradigm. Data collection methods were carried out by observation, interviews and documentation. Researchers analyzed the data using Miles and Huberman data analysis techniques, namely, data reduction, data presentation and drawing conclusions and verification. The research results show that The adoption of AI technology in the practice of local journalism in Padang City has experienced significant development by utilizing various AI tools, like Chat GPT, Gemini, D-id.com and so on. However, there are challenges such as the lack of accuracy of news generated by AI and the lack of regulation and ethics in its use.It can be concluded that although the potential for adopting AI technology in the practice of local journalism in Padang City is very large, there is still a gap between the technology and its implementation in daily practice. To overcome this challenge, greater efforts are needed from local media to adopt AI technology and also from journalists to increase their understanding and skills in utilizing AI in news production. In this way, local media can continue to innovate and meet the demands of an increasingly complex and changing market

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Technology Adoption Artificial Intelligence In The Practice Of Local Media Journalism In Padang City