The Use Of Storytelling In Building A Company's Image In Making Narrative Video Company Profile Cokelat NDalem

Abstract

A scriptwriter's role is to create a script that contains a storyline or narrative. A scriptwriter is also tasked with developing the storyline, characters, and dialogue in a particular form. Scriptwriters are essential in developing story ideas and selecting narratives that align with the storyline. Apart from that, the scriptwriter also plays a role in selecting the footage that will be used to load the cokelat nDalem company profile video together with the director and DOP. The scriptwriter is also tasked with collecting data or information to strengthen the narrative. The narrative writing style develops characters, plot, and narrative. Storytelling is proof of a company's values as outlined in an image, video, or vector that involves consumers and highlights the similarities between consumers and the products they own. Storytelling can introduce a product or company and promote the potential of an area more effectively. Narrative writing uses a first-person perspective, which will make the audience feel closer to the company through the company profile video that has been created. Narrative writing functions as a medium for conveying information and promotions from the company to the broader community.