NATION BRANDING CONSTRUCTION AND PUBLIC DIPLOMACY FROM @AMERICA IN MUSLIM COMMUNITY OF INDONESIA
DOI:
https://doi.org/10.25299/medium.2021.vol9(2).8836Keywords:
Communication Strategy, Image, Public Diplomation, International Communication, United StatesAbstract
Nation image in the international league possess an urgent task, especially when a country is establishing a relationship and running a strategical errand across the world. United States is one of such country that has their diplomats towards numerous countries and it is important for them to build and maintain their image. This is done in order to maintain the authority order in other countries, such as Indonesia. Despite valuing human rights and freedom, United States of America’s reality is far from the claim. Several cases such as War on Terrorism has received many critics since the 9/11 tragedy. This phenomenon is not only considered a discrimination towards Muslim community across the globe, but also has taken numerous lives in the process. As the result, Indonesia’s perception towards the United States is gradually deteriorating over time, which leads to the US’ policy to build their first cultural center, fueled by state of the art technologies, named @america. This facility has proven to be a positive image for United States towards Indonesians, especially Muslims.
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References
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Sudarto, A. D., Rembang, M., & Senduk, J. (2015). Analisis Semiotika Film “Alangkah Lucunya Negeri Ini.” ACTA DIURNA Komunikasi, IV(1), 2.
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Akbar, K. M., Hanief, L., & Alif, M. (2018). Semangat Nasionalisme dalam Film (Analisis Isi Kuantitatif dalam Film Merah Putih). ProTVF: Jurnal Kajian Televisi Dan Film. https://doi.org/10.24198/ptvf.v1i2.19872
Atabik, A. (2016). Percampuran Budaya Jawa dan Cina: Harmoni dan Toleransi Beragama Masyarakat Lasem. Sabda : Jurnal Kajian Kebudayaan, 11(1), 1. https://doi.org/10.14710/sabda.v11i1.13215
Ayhan, K. J. (2019). The Boundaries of Public Diplomacy and Nonstate Actors: A Taxonomy of Perspectives. International Studies Perspectives, 20(1), 63–83. https://doi.org/10.1093/isp/eky010
Bria, K. L., Nurjazuli, & Raharjo, M. (2020). Evaluation Of Total Sanitation Program Based On Open Defecation Free Pilar Community In Belu District. International Journal of Health, Education and Social, 3(4), 8–18. https://doi.org/https://doi.org/10.1234/ijhes.v3i4.88
Briandana, R., Fasta, F., Mihardja, E. J., & Qasem, A. (2021). Exploring Self Identity : An Analysis of Audience Reception of Vlogs Menyelidiki Identitas Diri : Analisis Penerimaan Khalayak Terhadap Konten Vlog. ASPIKOM, 6(2), 303–314. https://doi.org/http://dx.doi.org/10.24329/aspikom.v6i2.921
da San Martino, G., Yu, S., Barrón-Cedeño, A., Petrov, R., & Nakov, P. (2019). Fine-grained analysis of propaganda in news articles. EMNLP-IJCNLP 2019 - 2019 Conference on Empirical Methods in Natural Language Processing and 9th International Joint Conference on Natural Language Processing, Proceedings of the Conference, 4, 5636–5646. https://doi.org/10.18653/v1/d19-1565
Farida, F., Zuklaiha, Z., & Putro, H. E. (2020). Desentralisasi Wisata Religi Indonesia melalui City Branding Wisata Kabupaten Bangkalan Madura. Bricolage: Jurnal Magister Ilmu Komunikasi, 6, 224–234. https://doi.org/http://dx.doi.org/10.30813/bricolage.v6i02.2149
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Foucault, M. (1994). The Order of Things: Archeology of the Human Sciences. New York: Vintage Books.
Harry, H., Marta, R. F., & Briandana, R. (2021). Memetakan Tautan Budaya Lasem melalui Dokumenter Net . Biro Jawa Tengah dan MetroTVNews. ProTVF, 5(2), 227–246. https://doi.org/https://doi.org/10.24198/ptvf.v5i2.33411
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Kristianto, B. R. D., & Marta, R. F. (2019). Monetisasi Dalam Strategi Komunikasi Lintas Budaya Bayu Skak Melalui Video Blog Youtube. LUGAS Jurnal Komunikasi, 3(1), 45–56. https://doi.org/https://doi.org/10.31334/ljk.v3i1.415
Kurniawan, D. (2018). Komunikasi Model Laswell dan Stimulus-Organism-Response dalam Mewujudkan Pembelajaran Menyenangkan. Jurnal Komunikasi Pendidikan, 2(1), 60. https://doi.org/10.32585/jkp.v2i1.65
Lee, S. T., & Kim, H. S. (2021). Nation branding in the COVID-19 era: South Korea’s pandemic public diplomacy. Place Branding and Public Diplomacy, 17(4), 382–396. https://doi.org/10.1057/s41254-020-00189-w
Lewin-Smith, M. R., Martinez, A., Brooks, D. I., & Franks, T. J. (2021). Pulmonary Pathology Diagnoses in the US Military During the Global War on Terrorism. Lung, 199(4), 345–355. https://doi.org/10.1007/s00408-021-00446-6
Listyoningrum, A., & Albari, A. (2012). Analisis Minat Beli Konsumen Muslim Terhadap Produk Yang Tidak Diperpanjang Sertifikat Halalnya. Jurnal Ekonomi & Keuangan Islam, 2(1), 40–51.
Lumampauw, A., Lestari, R., Marta, R. F., & Fernando, J. (2020). Awakening Revealed through Rose’s Visual Analysis on #LangkahHijau Commercial Ads. Avant Garde, 8(2), 121. https://doi.org/10.36080/ag.v8i2.1231
Martha, J. (2020). Pemanfaatan Diplomasi Publik oleh Indonesia dalam Krisis Covid-19. JIHI : Jurnal Ilmiah Hubungan Internasional, Edisi Khus, 10. https://doi.org/https://doi.org/10.26593/jihi.v0i0.3859.121-130
Maulany, S. P., & Abdullah, A. (2019). Pemberitaan film A Man Called Ahok dan film 212 di media online. ProTVF, 3(2), 155. https://doi.org/10.24198/ptvf.v3i2.22940
Menayang, A. P., & Marta, R. F. (2020). Branding of North Sulawesi tourism through the hexagon of competitive identity. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 4(2), 410. https://doi.org/10.25139/jsk.v4i2.2474
Ningsih, E. R., & Darmalaksana, W. (2018). Studi Explorasi Nilai Nilai Budaya dalam Konsep Relationship Marketing. MALIA: Journal of Islamic Banking and Finance, 2(1), 55. https://doi.org/10.21043/malia.v2i1.4761
Nurmaida, M., Kamaludin, M., & Risnawati, R. (2020). Representasi Nilai-nilai Moral dalam Novel “ Assalamualikum Calon Imam .” Jurnal Audiens, 1(1), 9–16.
Perdana, K. E. (2021). Analisa Model Komunikasi Lasswell Pada Halaman “@aswaja_sunda” Dalam Turut Mempertahankan Ajaran Islam Ahlussunnah Wal Jamaah di Media Instagram. The International Journal of Pegon : Islam Nusantara Civilization, 5(01), 25–38. https://doi.org/10.51925/inc.v5i01.47
Priyaningrum, R., Pawito, P., & Wijaya, M. (2020). Social Information Process on Instagram to Develop Social Entrepreneur Women in Madiun Indonesia. International Journal of Multicultural and Multireligious Understanding, 7(9), 70. https://doi.org/10.18415/ijmmu.v7i9.1921
Putri, L. D., Annisarizki, & Andika, D. (2020). The Journalists has Built Self Meaning : Spreading Hate Speech in Presidential Election 2019 in Banten. ASPIRATION Journal, 1(2), 182–207.
Retnowati, E. (2019). Makna Budaya Tradisional Belu bagi Multikulturalisme : Tinjauan Filsafat. Jurnal Masyarakat & Budaya, 19(2), 175–188.
Rochmawati, E., & Minanton, M. (2021). Embedded spiritual conversation in cancer communication: lived experiences of nurses and patients/relatives. International Nursing Review, 68(3), 289–298. https://doi.org/10.1111/inr.12634
Rosfiantika, E., Permana, R. S. M., & Mahameruaji, J. N. (2020). Program live update pemberitaan risiko Covid-19 di televisi nasional Indonesia. ProTVF: Jurnal Kajian Televisi Dan Film, 4(2), 247. https://doi.org/10.24198/ptvf.v4i2.28758
Sari, N., Marta, R. F., Angreani, N., Harry, H., & Perkasa, M. I. A. (2021). Menakar Loyalitas Konsumen berdasarkan Persepsi Nilai dan Kepercayaan Merek Geprek Bensu. Soetomo Communication and Humanities, 2(2). https://ejournal.unitomo.ac.id/index.php/sch/article/view/4078
Sasongko, Y. P. D., & Marta, R. F. (2018). Ekspresi Identitas Melalui Relasi Ayah Dan Anak Pada Iklan Youtube Grab Official. Bricolage : Jurnal Magister Ilmu Komunikasi, 4(02), 118. https://doi.org/10.30813/bricolage.v4i02.1656
Sirait, F. E. T., & Sanjaya, R. (2021). Case Study in Covid-19 Infodemic in Indonesia. Nyimak: Journal of Communication, 5(1), 1. https://doi.org/10.31000/nyimak.v5i1.2652
Sudarto, A. D., Rembang, M., & Senduk, J. (2015). Analisis Semiotika Film “Alangkah Lucunya Negeri Ini.” ACTA DIURNA Komunikasi, IV(1), 2.
Sugiyanto, B. A. W. (2021). Hibriditas Budaya Jawa dan Budaya Barat di Museum Keraton Yogyakarta. Jurnal Ilmiah Multimedia Dan Komunikasi, 6(1), 1–11. http://ojs.mmtc.ac.id/index.php/jimk/article/view/107
Umarela, F. H., Dwityas, N. A., & Zahra, D. R. (2020). Representasi ideologi supremasi kulit putih dalam iklan televisi. ProTVF, 4(1), 64. https://doi.org/10.24198/ptvf.v4i1.25172
Wijaya, S., & Nirvana, A. P. (2021). Pajak Pertambahan Nilai Perdagangan melalui Sistem Elektronik (Studi Kasus PT Shopee Internasional Indonesia). Bilancia : Jurnal Ilmiah Akuntansi, 5(3), 245–256. http://www.ejournal.pelitaindonesia.ac.id/ojs32/index.php/BILANCIA/article/view/1464
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2022-02-15
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