Representasi Feminisme Digital dalam Konten Edukasi Gender di Instagram @kawanpuan.id
DOI:
https://doi.org/10.25299/medium.v13i2.25492Keywords:
Analisis Wacana Kritis, Feminisme Digital, kesetaraan gender, pemberdayaan perempuan, solidaritas digitalAbstract
Penelitian ini menganalisis representasi feminisme digital dan nilai
nilai feminisme dalam konten edukasi gender di akun Instagram
@kawanpuan.id. Akun ini berfungsi sebagai media advokasi dengan bahasa
empatik dan visual komunikatif, berfokus pada isu kesetaraan gender.
Menggunakan pendekatan Analisis Wacana Kritis dari Norman Fairclough,
penelitian ini mengkaji tiga dimensi: teks, praktik wacana, dan praktik sosial,
dengan sampel tujuh unggahan antara Juni hingga Agustus 2025. Hasil
penelitian menunjukkan bahwa feminisme digital di @kawanpuan.id
mencakup tiga nilai utama: kesetaraan gender, pemberdayaan perempuan, dan
solidaritas digital berbasis empati. Konten tentang ruang aman perempuan
menekankan hak atas tubuh dan privasi, sementara isu perlindungan anak dan
femisida mengedepankan tanggung jawab sosial dalam menciptakan
lingkungan bebas kekerasan. Narasi pemberdayaan perempuan mengajak
untuk menolak victim blaming, berani bersuara, dan membangun solidaritas
lintas gender. Penelitian ini mengungkapkan bahwa feminisme digital di
@kawanpuan.id berkontribusi pada pencapaian SDGs ke-5 tentang kesetaraan
gender dan pemberdayaan perempuan, serta mendukung kebijakan nasional
dalam Program Asta Cita Prabowo Gibran, khususnya dalam pilar
Pembangunan Manusia Unggul dan Berkeadilan Sosial.
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