THE EFFECT OF PRICES ON IMPULSE BUYING AT BERKAH DALEM MINIMARKET IN RAMBAH MUDA VILLAGE, RAMBAH HILIR DISTRICT, ROKAN HULU REGENCY
DOI:
https://doi.org/10.25299/valuta.2023.v9i2.23015Keywords:
Price, Product, Impulse BuyingAbstract
This research was conducted using two variables, where the price as the X variable and impulse buying as the Y variable. This study was conducted with the aim of knowing the effect of price on impulse buying at the Berkah Dalem Minimarket in Desa Rambah Muda Kecamatan Rambah Hilir Kabupaten Rokan Hulu. This type of research is descriptive with quantitative methods. Incidental Sampling is used by researchers in drawing a sample. The data used in this study were obtained through observation, questionnaires, interviews and documentation, the types and sources of data used were primary data and secondary data and data analysis techniques used in this study were Validity Test, Reliability Test, T Test, Simple Linear Regression, and Coefficient of Determination. For the results of the tests carried out, the result showed that the price variable affected impulse buying at the Berkah Dalem Minimarket in Desa Rambah Muda Kecamatan Rambah Hilir Kabupaten Rokan Hulu.
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