The Effect of Price Discount on Customer Loyalty at Hello Shopping Pekanbaru
DOI:
https://doi.org/10.25299/valuta.2023.v9i1.23012Keywords:
Price Discount, Customer LoyaltyAbstract
Price Discount is a price reduction policy provided by marketers to customers at a certain time to attract customer attention and encourage them to immediately buy certain products. Customer Loyalty is customer loyalty which is shown by positive attitudes such as increasing repeat and regular purchases, willingness to provide recommendations to others and confidence not to switch to competing products. This research was conducted at Hello Shopping Pekanbaru on Jl. Rambutan Number 25, East Sidomulyo, Marpoyan Damai District, Pekanbaru City, Riau. This research was conducted to find out how Price Discount affects Customer Loyalty. The sample was obtained as many as 100 respondents from the population. The purpose of this study was to determine the effect of price discounts on customer loyalty at hello shopping retail in Pekanbaru. In this study, researchers used descriptive and quantitative methods with the SPSS program used in this study. The sample was taken as many as 100 respondents from the population who were members of hello shopping pekanbaru. The data received from the questionnaire results were then further worked on to be tested through the SPSS 26 program. From the results of data analysis, validity, reliability, simple liner regression tests. The tests carried out show that Price Discount has a Positive and Significant Effect on Customer Loyalty at Hello Shopping Pekanbaru Retail.
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