ANALISIS PRODUK TOTAL KUE BANGKIT KHAS RIAU USAHA PENINGKATAN PENDAPATAN KELUARGA (UP2K) KEMBANG MELATI DI KOTA PEKANBARU

Abstract

The research was conducted on Enterprise Income Families (UP2K) Jasmine Flower cake making this
rise is a company engaged in the field of small and medium industries, which aims at realizing the typical
work of regional specialties Riau. Making cakes rise has worked or has received direct aid to the
government of industry ranging from the capital to the machine tool to process this produksi.Penelitian
view of six indicators of Goods, Packaging, Brand, Label, service, and warranty. Analysing the total
product aims to defend the existence of the company, despite high levels of competition that exist today.
With the increasing development of the times, the more stringent of competition that exist among
businesses. The purpose of research is to analyze the Total Product Jasmine Flower Cake Risen UP2K to
increase the number of customers and the quality of taste through the products manufactured. In this
study the authors use different types and sources of data are primary data and secondary data. Primary
data is data obtained directly from the object of study that includes data on the number of population, the
questionnaire data, interview data and other data deemed necessary. Secondary data is data obtained
directly from the company research. And using a second sampling technique is a technique for sampling
census accidental sampling. The results of the six indicators is Good Enough, it shows that the cake is
risen Typical Processing Riau UP2K Jasmine Flower in Pekanbaru City must continue to increase the
total product better future.