VICTORIA PUTRA, Rival; MACHASIN; NAS, Syakdanur. Pengaruh Sales Promotion, Personal Selling dan Advertising terhadap Keputusan Pembelian Produk Buku Terbitan CV. As Salam di Kota Pekanbaru. Jurnal Ekonomi KIAT, [S. l.], v. 32, n. 1, 2021. DOI: 10.25299/kiat.2021.vol32(1).7408. Disponível em: https://journal.uir.ac.id/index.php/kiat/article/view/7408. Acesso em: 20 oct. 2026.