International Journal of Scientific Research

The effect of Social Media Marketing Activities in Customer’s Response and Customer Satisfaction in Digital World

Alemayehu Bakalo; Chalchissa — Fri, 08 Mar 2024 00:00:00 +0700

The main goal of this study was to assess the effect of social media marketing activities on customer response and customer satisfaction in the digital world. This study employed a systematic review methodology, with 42 from 2017 to 2023 existing articles completed on SMMA and customers' intention and satisfaction based on an inclusion/exclusion criterion. The method used to collect data was a systematic strategy, and the obtained data were analyzed using content analysis. Collected were from Emerald, Google Scholar, Research Gate, Wiley online library, Tyler, and Francis. The findings of this study were collected using a thematic method, which involved extracting previous researchers' findings from the literature, classifying similar themes and findings, and drawing conclusions. According to the findings of this review, SMMA Commercialization, entertainment, and promotions have the highest effect on trust and loyalty. Social SMMA influences brand loyalty and brand awareness. SMMA helps sellers inspire consumers with social, reward, and empowerment incentives, which can influence customer behavioral outcomes such as acquisition intention, loyalty intention, and participation intention. The review recommends that businesses capitalize on social media's impact on customer purchasing decisions by encouraging engagement, improving product quality, offering fair prices, and focusing on social media content. Analytics tools can track user behavior, and providing feedback is crucial for establishing SM's credible customer relationship Management Avenue. Socialization motivation, exclusive deals, and timely responses can boost customer confidence and online purchases. Future researchers should undertake test experimental designs to measure social media marketing's impact on customer response and satisfaction, explore consumer perceptions of information overload, analyze longitudinal studies, examine moderator roles, and improve SMM efforts

The Impact of the COVID-19 pandemic on school girl-child aged 12-18 under URDT Programme in Mid-western Uganda

Chrispo maali — Sat, 06 Apr 2024 00:00:00 +0700

The purpose of the study was to examine the impact of the COVID-19 pandemic on school-going girls aged 12-18 under the Uganda Rural Development and Traning Program (URDT) in Mid-western Uganda. The study adopted a descriptive design within a cross-sectional research design, using quantitative approaches. 339 respondents were randomly selected from among Epicenter Managers, graduates of African Rural University (ARU), as well as staff of the URDT Programme. The study was carried out in the six districts of mid-western Uganda, which were purposively selected. Data was analysed using SPSS, and presented using descriptive statistics whereas qualitative was analysed using content analysis and presented using verbatim quotations. Covid-19 had an adverse impact on the provision of necessary scholastic materials to the pupils. Findings indicate that the proportion of students who suffered from flue at least twice was 62.5% before the pandemic, it increased by 16.2% to 78.7% after the lockdown, confirming that the pandemic increased, or coincided with a post-lockdown increase in, the incidence of flu among school girls.

Effects of 5G Network and Climatic Fluctuations on Sorghum Yield in Nigeria

Thu, 06 Jun 2024 00:00:00 +0700

In Nigeria, sorghum stands as a staple crop with significant importance for food security and the economy. This study investigates the effects of climatic fluctuations, particularly rainfall variability and temperature changes, on the yield of sorghum across different agro-ecological zones in Nigeria. Additionally, it examines the influence of 5G network technology on agricultural practices and data-driven decision-making processes related to sorghum cultivation. Utilizing a combination of historical climate data, sorghum yield records, and statistical models, we analyze the correlation between climatic factors, including 5G network accessibility, and crop output over the past three decades. Our findings indicate that sorghum yields are highly sensitive to deviations in seasonal rainfall patterns and temperature anomalies. In years of below-average rainfall, sorghum yields declined substantially, highlighting the crop's dependency on water availability. Temperature increases were found to have a dual effect; moderate increases coincided with yield gains, likely due to extended growing seasons, while extreme heat events correlated with yield reductions, likely due to heat stress on the plants. The study also evaluates adaptive farming practices employed by local farmers in response to climatic stresses, including crop variety selection, irrigation use, and planting date adjustments. Despite these efforts, the results suggest that current adaptation strategies may be insufficient against the setting of projected change in climate scenarios. Policy implications were discussed, emphasizing need for robust agricultural policies that support sustainable farming practices, improved water management systems, and the development of climate-resilient sorghum varieties. Moreover, the study highlights the role of 5G network technology in enhancing agricultural resilience. Access to real-time weather data, market information, and expert advice through 5G networks can empower farmers to adopt wise choices, distribute resources as efficiently as possible, and prevent the impacts of climatic fluctuations on sorghum production. The study underlines the urgency for concerted action in an effort to lessen the negative consequences of climatic fluctuations on agriculture in Nigeria, with a focus on safeguarding the sorghum supply chain and, by extension, food security and rural livelihoods. The current investigation examined how variations in rainfall affected the production of sorghum in Kano State, Nigeria. Among the goals are: Analyze how rainfall variability affects sorghum output and note the strategies farmers use to increase sorghum yield. Descriptive statistics and focus group discussions with farmers are part of the study's methodology. The outcomes resulted in FGD indicating a rise in the amount of precipitation leads to a decrease in sorghum output in the research region. Pearson movement correlations analysis was performed to calculate the connection between the cultivation of sorghum and rainfall variability. Additionally, the correlation's result showed that the annual rainfall and sorghum yield had an unfavorable, negligible association, with a correlation coefficient of -0.3713 and an estimated likelihood of 0.255 at the 7% level.