Proceeding Of International Conference on Communication and Media Digital
International Conference on Communication and Media Digital is a Conference activity held once a year, and the results of the conference are a peer-reviewed and indexed proceeding published once a year (in November) by UIR Press and managed by Fakultas Ilmu Komunikasi, Universitas Islam Riau. This journal aims to provide a forum for researchers and practitioners in Indonesia and around the world to disseminate and promote empirical research findings, conceptual, philosophical, and theoretical debates related to human studies, applied, and mass communication. E-ISSN: 3090-0603
The Tiktok Trends " Umur 25 harus punya apa" And "Ga apa-apa kan kalau...", From The Perspective of Male and Female Students
This research examines the influence of TikTok’s viral narratives on the life expectations of Gen Z college students, specifically focusing on the "milestones at 25" versus "self-acceptance" trends. Utilizing Stuart Hall’s Reception Analysis, the study investigates how students at Universitas Islam Riau actively decode these contrasting digital messages based on their unique socio-cultural contexts. While the "umur 25 harus punya apa" trend reinforces societal pressures to achieve specific professional and economic markers, the "ga apa-apa kan kalau..." narrative offers an alternative framework centered on individual pacing and self-compassion. The findings categorize student interpretations into three distinct decoding positions: dominant-hegemonic (acceptance of social milestones), negotiated (selective adaptation of expectations), and oppositional (rejection of traditional success metrics). Ultimately, the research demonstrates that students are not passive consumers; rather, they critically navigate digital discourse to shape their own identities and future aspirations amidst competing societal pressures.
Copyright (c) 2025 Dyah Pithaloka, Happy Wulandari, Fauziah Hamidah https://creativecommons.org/licenses/by-sa/4.0
Digital Literacy for Mitigation of Information Disorder on Social Media
Social media has become a space for rapid and massive production and distribution of information, often without verification. This condition contributes to the rise of information disorder, which includes misinformation, disinformation, and malinformation. This study examines information disorder within the content of the Instagram account @lambe_turah, one of Indonesia’s largest entertainment accounts with significant influence over public perception. The urgency of this research lies in understanding how entertainment content can shape social meaning, generate cognitive bias, and potentially mislead audiences within a vulnerable digital ecosystem. The study employs the Information Disorder framework by Wardle & Derakhshan and the concept of virtual ethnography, focusing solely on the message level. A qualitative constructivist paradigm is used to analyze meaning-making and communication patterns that emerge from digital content. Data were collected through non-participant observation of posts uploaded by @lambe_turah from 8–13 August 2025, supported by documentation and relevant literature. The analysis applies qualitative content analysis Krippendorff through coding, categorization, data reduction, and inference. The results reveal that @lambe_turah’s content frequently contains elements of information disorder. These appear through provocative headlines, ambiguous visuals, lack of source verification, and framing that emphasizes emotional responses over accuracy. Findings indicate the presence of misinformation due to unverified content, disinformation through clickbait and manipulated context, and malinformation where truthful information is shared in ways that may harm or embarrass individuals. These patterns are shaped by social media algorithms, fast-paced information culture, and digital economic motives tied to engagement. This study highlights the need for stronger digital literacy, improved verification practices, and platform-level governance to maintain the health of the digital public sphere particularly on entertainment accounts with large audiences.
Copyright (c) 2025 Azwar Azwar https://creativecommons.org/licenses/by-sa/4.0
Family Communication in the Mentawai Indigenous Community: Fostering Children's Educational Motivation and Social Practices
Over the past two decades, Mentawai indigenous communities have demonstrated an increasing paradigm shift toward prioritizing formal education as a response to evolving socio-economic challenges. This qualitative descriptive study investigates how family communication dynamics foster academic motivation, focusing on the Sikerei (Aman Lepon) family. Through in-depth interviews and participant observation, the research identifies this household as a “Concensual Family” type, characterized by dialogical interaction, transparency, and the transmission of values emphasizing intergenerational advancement. The findings reveal that strategic social practices – such as structured academic supervision, the alignment of agricultural labor with school schedules, and consistent emotional reinforcement – are instrumental in sustaining educational drive. Ultimately, the study concludes that internal family communication serves as a vital strategic asset. It empowers indigenous families to navigate geographical isolation and economic constraints, ensuring that educational attainment remains a primary vehicle for social and cultural resilience.
Copyright (c) 2025 Nida Fadlilah, Sarmiati, Afriadi, Elva Ronaning Roem, Rina Wahyuni, Resti Wulandari, Viori Wahidpa Maulina https://creativecommons.org/licenses/by-sa/4.0
From Students for Students: Innovation Adoption of the KO-MAH Online Ride-Hailing Service
Student mobility on campus often presents a challenge due to the distance between buildings, limited internal transportation options, and high travel costs, creating a need for more adaptable mobility solutions. In response, students at Universitas Islam Negeri Sultan Syarif Kasim Riau developed the Kece Ojek Mahasiswa (KO-MAH). This "from-students-for-students" transportation innovation operates solely through WhatsApp groups, rather than commercial ride-hailing applications. This study aims to examine the adoption of the KO-MAH service using the Diffusion of Innovations framework, which includes the stages of knowledge, persuasion, decision, implementation, and confirmation. A descriptive quantitative method was employed involving 100 respondents. Data were collected using a 1–4 Likert scale questionnaire and analyzed based on the average score for each adoption stage. The findings reveal a high level of adoption, specifically in knowledge (83.2%), persuasion (81.2%), decision (78.4%), implementation (79.2%), and confirmation (80.8%). These results suggest that KO-MAH is widely accepted due to its relative advantage, compatibility with student mobility needs, ease of use through WhatsApp, and strong interpersonal communication within the campus community. Overall, the study demonstrates that community-based campus transportation innovations can achieve effective adoption even with simple technology, as long as they remain relevant to user needs and gain social legitimacy within the student population. Students from various campuses in Riau and West Sumatra then adopted this innovation model.
Copyright (c) 2025 Maulana rizki adha, Rita Juliani Br. Purba, Nur Afrilizya, Gizca Azalia Milano, Muhammad Alif Andika Putra, Muhammad Badri https://creativecommons.org/licenses/by-sa/4.0
Utilization of DJP's Open Government Data in Supporting Data Journalism Practices in Indonesia
Open government data is a crucial element in realizing public transparency and accountability. The Directorate General of Taxes/Direktorat Jenderal Pajak (DJP), as the largest state revenue management institution, plays a strategic role in providing publicly accessible data and information through the Open Government Data (OGD) framework. Consequently, the development of data journalism in Indonesia demands the availability of complete, accurate, and easily processed public data to support evidence-based news production. This study aims to analyze the use of DJP's OGD in supporting data journalism practices in Indonesia. The study used a descriptive qualitative approach with a content analysis method of public documents and data published on the DJP's official website. The results show that the DJP website provides a variety of information relevant to data journalism, such as performance reports, financial report summaries, strategic plans, press releases, and public information service statistics. Based on OGD principles, most DJP data meets the criteria of complete, primary , non-discriminatory data, non-proprietary, and license-free data. However, this study also found several limitations, particularly related to the timeliness of data updates and the limited availability of machine-readable data formats, which impact data processing and analysis in data journalism practices. Overall, the DJP's OGD is capable of supporting data journalism practices at the basic to intermediate levels, but still requires increased consistency in updates and the provision of open data formats for further optimization. This research contributes to understanding the relationship between government data transparency and strengthening data journalism practices in Indonesia.
Copyright (c) 2025 Mujawaroh Annafi, Nadia Humaira, Mutiara Yusdhiana https://creativecommons.org/licenses/by-sa/4.0
Implementation of Integrated Marketing Communication In Asia Heritage Tourism Promotion In Pekanbaru
This study aims to analyze the promotional communication strategies implemented by PT. Asia Wisata Mandiri in promoting the Asia Heritage tourist destination in Pekanbaru. As a rapidly growing artificial attraction, Asia Heritage requires effective promotional strategies to enhance visitor interest and influence travel decisions. This research employs a descriptive qualitative method with data collected through in-depth interviews, field observation, and documentation. The informants consist of the Human Resource Manager, the Head of Marketing, and two visitors as supporting data sources. The findings reveal that PT. Asia Wisata Mandiri applies an Integrated Marketing Communication (IMC) strategy, including advertising on social media, sales promotions through thematic events, public relations through positive publications, personal selling through direct services, and direct marketing via digital platforms. These efforts successfully increase brand awareness and strengthen the destination’s image, although challenges remain, such as limited human resources and suboptimal digital content. Overall, the communication strategy is effective but requires continuous innovation.
Copyright (c) 2025 Eky Hakiki, Dafrizal https://creativecommons.org/licenses/by-sa/4.0
Keeping Culture in Conversation: An Analysis of Design and Visual Art in Social Media Content on Riau’s Local Culture
Digital platforms have become one of the most influential spaces for cultural communication, shaping how local traditions are visualized, circulated, and interpreted by global audiences. This study examines how elements of visual design and fine arts are used to represent, negotiate, and sometimes transform the cultural identity of Riau one of Indonesia’s most prominent Malay cultural regions within social media environments. Using a qualitative approach that integrates visual semiotic analysis, digital ethnography, and aesthetic evaluation, the research analyses colour symbolism, ornamentation, typography, and compositional strategies found in widely shared cultural content on Instagram, TikTok, and YouTube. The findings reveal three major dynamics: first, designers and cultural actors selectively adapt traditional Malay visual systems such as the canonical colour palette, motifs like pucuk rebung and selembayung, and Arabic-Malay typographic forms to fit the fast- moving aesthetics of contemporary digital media; second, these adaptations increase visibility and engagement but often simplify cultural depth, creating tension between authenticity and virality; and third, viral phenomena such as the widespread circulation of Pacu Jalur videos demonstrate how local traditions can achieve global resonance while simultaneously facing risks of decontextualization. The study argues that visual design plays a decisive role in sustaining cultural continuity in algorithmic environments, positioning designers as cultural mediators whose creative choices shape public understanding of heritage. This research contributes to ongoing discussions on digital heritage, cultural sustainability, and visual communication by offering evidence-based recommendations for ethical design standards and institutional strategies to strengthen the representation of local cultures in social media.
Copyright (c) 2025 volta, roni, rozi https://creativecommons.org/licenses/by-sa/4.0
Leveraging Discord as a Communication Medium for Generation Z in Indonesia: A Study on the Future of Media and Communication
Generation Z in Indonesia has increasingly embraced new digital platforms that offer more flexible, real-time, and community-oriented communication features. One platform that has shown rapid adoption among Gen Z is Discord, which has expanded beyond gaming circles into broader spaces, including study groups, creative communities, and social hangouts. Despite this growing trend, academic studies examining Discord’s adoption process in the Indonesian context remain limited. This study aims to analyze how Discord is adopted by Indonesian Gen Z using Everett Rogers’ Diffusion of Innovation Theory. The research explores the innovation attributes—relative advantage, compatibility, complexity, trialability, and observability—that influence Gen Z’s decision to use Discord as a primary communication medium. This study employs a qualitative descriptive method through utilizing semi-structured interviews and thematic analysis. The findings are expected to explain why Discord is perceived as more efficient, organized, and socially engaging compared to mainstream platforms, as well as how opinion leaders, peer influence, and community dynamics accelerate its diffusion. This paper also discusses the implications of Discord’s adoption pattern for the future of media and communication in Indonesia, particularly regarding emerging digital ecosystems preferred by younger users. Keywords: Discord, Generation Z, Digital Communication, Diffusion of Innovation, Media Adoption
Copyright (c) 2025 Ratu Ranum Safarhajj, Salman https://creativecommons.org/licenses/by-sa/4.0
Collective Emotion Narratives Behind Cancel Culture (The Social Media Boycott of Jule and Users’ Communication Practices)
The very fast growth of social media has change the way people talk, react, and judge problems in public area, especially when an issue suddenly go viral and end up in cancel culture. This study try to see how shared emotions are formed, shaped, and shown by social media users when they involve themselves in cancel culture actions. One illustrative example is the viral infidelity case involving a public figure known as Jule, where a private relationship issue transformed into a public moral controversy and triggered widespread online condemnation. Using a qualitative interpretative approach, this research involve six informants selected through purposive sampling. All informants are active users of social media aged 18–35 who have experience joining cancel culture discussion. Data were collected from interviews and also direct observation of public interactions online. Narrative analysis was used to track patterns of meaning, emotional expression, and how stories are built in user experiences. The results show that cancel culture mostly grow from shared emotions such as anger, disappointment, and moral judgement, which become stronger because of digital interaction and viral circulation. This study help explain cancel culture as collective emotional expression that is shaped by communication habits in digital spaces.
Copyright (c) 2025 Fitria Mayasari, Nurrahmi, Fahmi Salsabila, Muhammad Zaky Fajar Rizki https://creativecommons.org/licenses/by-sa/4.0
Interactivity and Credibility in Social Media News: The Effects of Likes, Comments, and Shares on Audience Trust in Digital News Content
The widespread adoption of social media has reshaped the circulation and evaluation of news, with platforms such as Instagram, X, Facebook, and TikTok increasingly serving as primary sources of information. Their built-in interactive features—likes, comments, and shares—often operate as visible markers of audience endorsement and may influence perceptions of news credibility. This study investigates how interactivity affects perceived news credibility among Indonesian social media users and examines the roles of source credibility and trust in digital media in shaping these evaluations. Using an online survey (n = 350), the study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct, moderating, and mediating relationships within the proposed model. The findings indicate that interactivity contributes modestly to credibility perceptions, but its effect strengthens when audiences view the news source as reliable. Trust in digital media is shown to partially mediate the relationship, suggesting that credibility judgments are not solely determined by engagement metrics but also by broader assessments of the digital information environment. The study underscores the need for platforms and news organizations to prioritize transparency, accuracy, and contextual information rather than relying exclusively on popularity signals. Practical implications for media professionals and theoretical contributions to digital journalism studies are discussed.
Copyright (c) 2025 Fyan Andinasari Kuen, Mitha Mayestika Kuen https://creativecommons.org/licenses/by-sa/4.0
Narrative Analysis of "Hidden Gems" Content on Nex Carlos' YouTube Channel as a Source of Culinary Information for Subscribers
The development of communication technology and social media, particularly YouTube, has transformed the way people seek information, including culinary tourism. One prominent example is the “Hidden Gems” video content from the YouTube channel Nex Carlos, known for its relaxed and unique communication style. This research aims to analyze the narrative within this content as a source of culinary information for subscribers. The method used is a qualitative approach with Walter Fisher's narrative analysis model, which emphasizes aspects of narration, narrative rationality, and the logic of good reasons. Data collection techniques include observation of video content, screenshot documentation, and analysis of viewer comments. The results show that Nex Carlos successfully conveys culinary information through a coherent and engaging narrative, highlighting values such as taste, price, location, and history of the food. His straightforward delivery and use of jargons like “Yo Mamen” and “Makan Cuy” create emotional engagement with the audience. Viewer comments consistent with the narrative further strengthen the content's role as a trusted culinary reference. The study concludes that "Hidden Gems" content serves not only as entertainment but also as an effective culinary information medium influencing subscribers' decisions.
Copyright (c) 2025 naomi, Yudi Daherman, Novi Dini Restia https://creativecommons.org/licenses/by-sa/4.0
Gender, Signs, and Existence: A Semiotic Interpretation of A Normal Woman Through Simone de Beauvoir’s Existentialist Feminism
This study critically examines the representation of gender values and women’s existential positioning in A Normal Woman (2025), directed by Lucky Kuswandi. Drawing on Roland Barthes’ semiotic framework and Simone de Beauvoir’s existentialist feminism, this research analyzes how visual signs, dialogue, symbols, and narrative structures construct meanings about femininity within a modern patriarchal culture. Using a qualitative descriptive method through media text analysis, the study interprets filmic signs at the levels of denotation, connotation, and myth. The findings reveal that A Normal Woman does not merely depict women as positioned as the Other, but critically exposes how patriarchal ideology disciplines women’s bodies, emotions, and identities through stereotypes, subordination, and objectification. These mechanisms operate as an interconnected system that confines the female protagonist, Milla, within a state of immanence. However, the film also articulates a trajectory of resistance, illustrating Milla’s gradual movement toward transcendence as she asserts bodily autonomy, self-awareness, and existential agency. This study argues that A Normal Woman functions as a form of cultural critique that challenges dominant constructions of normal femininity by revealing gender as a socially produced and ideologically regulated condition rather than a natural destiny. By integrating Barthes’ semiotics with Beauvoir’s existentialist feminism, this research contributes to feminist film and communication studies by demonstrating how contemporary Indonesian cinema can serve as a site of ideological contestation and existential redefinition of womanhood.
Copyright (c) 2025 Azwar Azwar, Cheryl Arlintang Putri Shabilla https://creativecommons.org/licenses/by-sa/4.0
Voting Campaign in Award Events: A Netnographic Study of Salma Salsabil's Fanbase on X
This study investigates the voting campaign initiated by Salma Salsabil's fanbase during award events, using the netnography method to examine the digital fan interaction and culture on X. Data were gathered through a crawling process using NoLimit Dashboard, focusing on selected keywords, hashtags, and relevant accounts involved in the conversation. This study shows that Salmine’s voting campaign generated 493 conversations, 213 speakers, 563,000 views, 186,400 reaches, and 615,500 impressions, indicating a high level of engagement and digital visibility. These results show how coordinated fan practices foster collective solidarity and contribute to Salma Salsabil’s achievements at national and international award ceremonies. In addition, this study reveals that to strengthen fan loyalty and expand support for local artists in the digital realm, the use of social media is essential.
Copyright (c) 2025 Muhammad Fikri, Tika Mutia https://creativecommons.org/licenses/by-sa/4.0
Cross-Cultural Communication in Mentawai Traditional Tourism Collaboration Between Sikerei, Visitors and Tour Guides
The growing interest of tourists in Mentawai culture has led to the emergence of various traditional tourism programs that showcase the customs, rituals, and daily life of the local community. In this context, cross-cultural communication becomes an important element that determines the success of conveying the authentic cultural values of Mentawai to tourists from various backgrounds. This study aims to analyze how cross-cultural communication occurs in Mentawai traditional tourism through the collaboration of three main actors, namely Sikerei as the owner of cultural authority, visitors as a tourist, and tour guides as the bridge of interaction between Mentawai culture and tourists. The research used a qualitative-descriptive approach with in-depth interview techniques, participant observation, and field documentation. There were five informants, consisting of three Sikerei who were directly involved in cultural performances, one immigrant who managed tourism activities, and one tour guide who interacted intensively with tourists. The results of the study show that cross-cultural communication in Mentawai traditional tourism occurs in three ways, namely: First, explaining cultural meanings, which is when tour guides help tourists understand the meaning of Mentawai rituals, movements, and cultural symbols. Second, adapted cultural performances, where Sikerei present their traditions in a way that is easier for tourists to understand without changing their core values. Third, cooperation in conveying culture, where visitors and tourism operators help regulate how culture is presented so that it remains interesting while preserving its authenticity and not losing its important meaning.
Copyright (c) 2025 Afriadi, Sarmiati, Elva Ronaning Roem, Viori Wahidpa Maulina, Rina Wahyuni, Resti Wulandari, Nida Fadlilah, Arini Eka Putri, Winda Vanisya https://creativecommons.org/licenses/by-sa/4.0
Ai For Digital Inclusion: A Quantitative Assessment of Urban and Rural Readiness between Central Jakarta and Lebak Regency
The growing use of AI across digital platforms is reshaping Indonesia and pushing the country toward stronger inclusive digital access need. Although, national progress can be seen from year to year. Improvement is not happening evenly in every region. The Indonesia Digital Society Index (IMDI) shows a steady rise from 43.18 in 2023 to 44.53 in 2025. Differences shown between urban and rural areas remain noticeable. Central Jakarta, reaches a digital maturity level of 56.55. While, Lebak Regency, only reaches 48.81, indicating that readiness for AI adoption is still far from equal. Several studies also emphasize that digital inclusion is not a simple concept; it involves many interconnected aspects and is widely understood as multi- layered. The digital divide itself is often described as the gap in opportunities and ability to access of ICT across different social and geographical groups. The differences that play, show how schools and communities in Indonesia could adopt AI-based learning tools in the future.
Copyright (c) 2025 angeline kamal https://creativecommons.org/licenses/by-sa/4.0
Al Ethics in Digital Media Ecosystems: Balancing Algorithmic Efficiency and Human Protection
The development of artificial intelligence (AI) in the digital media and communication ecosystem has brought a leap in efficiency through the automation of content production, personalization of information distribution and optimization of audience engagement. However, behind the efficiency of the algorithm arise various ethical issues related to privacy, bias, polarization, manipulation and protection of vulnerable groups. This study aims to critically understand the ethics of artificial intelligence (Al) in the media and digital communication ecosystem by highlighting the tension between algorithmic efficiency logic and the need for human protection. This study uses a qualitative approach by combining interviews and systematic literature review. In-depth interviews with key informants consisting of media practitioners, regulators and academics to explore empirical experiences and normative views related to the use of A/ in the media. Meanwhile, literature reviews are conducted on journal articles, academic books and policy documents discussing ethics in the media and digital communication sectors. The thematic analysis was carried out by mapping the practice of using Al in three main domains, namely journalism, social media and video/digital advertising platforms. The results show that the application of Al in the media tends to be driven by efficiency and commercialization, while ethical dimensions such as justice, transparency and accountability and respect for human dignity are often not adequately integrated in the design and governance of algorithms. This article proposes an ethical responsibility framework that places media companies, digital platforms, AL developers, regulators and users as actors in the development of human centered and responsible AL practices in the media sector, especially in the context of digital transformation in developing countries such as Indonesia.
Copyright (c) 2025 Sumaiyah Maya https://creativecommons.org/licenses/by-sa/4.0
Pesantren Sexual Violence: Kemenag's Crisis Communication Strategies – Qualitative Content Analysis
This study analyzes crisis communication strategies employed by Indonesia's Ministry of Religious Affairs (Kementerian Agama RI/Kemenag) responding to sexual violence in pesantren using Situational Crisis Communication Theory (SCCT). A qualitative content analysis of 24 official Kemenag publications from the period of 2022 to 2025 indicates a predominance of corrective action through the implementation of regulatory measures (PMA 73/2022), enforcement of licensing protocols, and institutional reorganization, further enhanced by the incorporation of religious moral principles across various strategies. In contrast to secular implementations, Kemenag integrates Islamic ethical universals, specifically "Fiqih Wathoni" or “Contextual Jurisprudence”, thereby optimizing adherence within clerical hierarchies while advancing from a regulatory foundation to a paradigm of programmatic renewal. Significant deficiencies are identified, including the limited Instructing Information and adjusting information attributable to hierarchical gatekeeping structures. The findings extend the applicability of SCCT to faith-based governance, advocating for a sequenced approach to public guidance, victim-centered empathy facilitated through santri networks, and the sustained application of religious bolstering. This research establishes a comprehensive framework for reforms in child protection within Islamic boarding schools (pesantren) as educational institutions.
Copyright (c) 2025 Nadia Humaira, Mujawaroh Annafi https://creativecommons.org/licenses/by-sa/4.0
From Health Discourse to Commercial Industry: A Critical Discourse Analysis and Political Economy of Media on Female Fitness Influencers’ Content
This study aims to analyze the shift in the discourse of healthy living into a component of the commercial industry within female fitness influencers’ content on social media. Over the past decade, female fitness influencers have played a significant role as digital health communicators who shape audiences’ perceptions, motivations, and fitness practices. This research employs a qualitative approach using a literature review method and Critical Discourse Analysis (CDA) based on Norman Fairclough’s model, supported by a political economy of media framework. The findings indicate that the discourse of healthy living is constructed through narratives of bodily discipline, visual aesthetics, and physical achievement that emphasize ideal body standards. This discourse is not neutral but is closely tied to practices of body and healthy lifestyle commodification through endorsements, brand collaborations, and the monetization logic of digital platforms. The political economy of media analysis reveals power relations among platforms, brands, and influencers in shaping the production and distribution of health discourse. This study concludes that health discourse on social media has transformed into a commodity operating within the structures of platform capitalism and the digital fitness industry.
Copyright (c) 2025 Salmi Miftah Hidayah, Aidil Fitrian https://creativecommons.org/licenses/by-sa/4.0
Public Service Communication in the Digital Age: The Effectiveness of Instagram @samsatkelilingpekanbaru
This research aims to determine the effectiveness of the Instagram account @samsatkelilingpekanbaru in conveying information regarding the mobile Samsat service schedule in Pekanbaru City. This account is managed by the Regional Revenue Agency (Bapenda) of Riau Province as one of the digital communication media to reach the public widely and efficiently. This research uses a descriptive quantitative approach with the 4C theory (Context, Communication, Collaboration, and Connection) as the basis for analysis. A total of 376 respondents were selected as a sample using the simple random sampling technique. Data was collected using questionnaires and analysed with SPSS version 27. Validity testing was conducted using the product moment correlation technique, while reliability testing used Cronbach's alpha. The research results show that the Instagram account @samsatkelilingpekanbaru is very effective in conveying relevant, accurate, and easily understandable information to its followers. This account also shows active interaction between the admin and users, as well as collaboration with other relevant institutional accounts. This finding indicates that social media can function optimally as a means of digitally disseminating public service information.
Copyright (c) 2025 Ariyanti Dwi Rahmadini, Yudi Daherman, Yuly Rahmi Pratiwi https://creativecommons.org/licenses/by-sa/4.0
Narrative Reframing in Influencer PR: A Study of Multi-Faced Branding in Rachel Vennya’s Post-Controversy Return
In the wake of public scandals, influencers face unique challenges in reclaiming their reputations. This study looks closely at the Indonesian influencer Rachel Vennya, particularly her return to the digital spotlight after a widely publicized quarantine breach in 2021. By tracking her activity on Instagram, TikTok, and YouTube from 2023 to 2025, the research explores how she gradually rebuilt her public image. Drawing on qualitative netnography, I examined not only her most prominent posts but also the responses and conversations they sparked among followers. Rather than following a traditional crisis communication playbook, Vennya’s recovery unfolded through a blend of storytelling, emotional openness, and deliberate shifts in how she presented herself on each platform. On Instagram, she leaned into a calm, visually cohesive persona; on TikTok, she embraced humor and relatability; and on YouTube, she offered more personal, reflective narratives. Over time, these strategies helped reframe her earlier controversy, allowing themes like motherhood and personal growth to take center stage. Audience responses, as seen through sentiment analysis, moved from criticism to empathy, emphasizing the collaborative nature of online redemption. This work introduces the idea of “platformed dramaturgy” to describe how influencers juggle different facets of their identities depending on the medium, and it situates these strategies within the fast-changing, emotionally charged landscape of Indonesian social media. Ultimately, the study suggests that an influencer’s path to reputation repair is shaped less by formal statements and more by ongoing, emotionally resonant storytelling—with the audience playing a crucial part in the process.
Copyright (c) 2025 Febby Amelia Trisakti, Laely Yanah Putri https://creativecommons.org/licenses/by-sa/4.0
Self-Representation of Scooterists through Instagram Social Media (Analytics on Instagram Accounts@arug000)
The development of social media, especially Instagram, has changed the way individuals and communities construct and represent their identities in the digital space. This study aims to analyze scooterists' self-representation through Instagram social media with a case study on the account @arug000. This study uses a qualitative approach with netnography methods to understand the practices of visual representation, narrative, and social interactions that shape the digital identity of scooterists. The theoretical framework used is Stuart Hall's theory of representation, which emphasizes a reflective, intentional, and constructionist approach in the production of meaning. Data were obtained through non-participatory observation of uploaded photos, videos, captions, hashtags, and audience responses on the account. The results show that the Vespa is represented not only as a means of transportation but also as a symbol of status, freedom, and lifestyle that shapes the identity of scooter riders. Instagram functions as a strategic space for constructing individual and collective identities through consistent visual and narrative channels. In addition, digital scooter identities are fluid and dynamic, formed through continuous interactions between account owners and audiences. This study confirms that Instagram plays a significant role in the process of self-representation and identity construction of automotive subcultures in the digital era.
Copyright (c) 2025 Amelia Fitri https://creativecommons.org/licenses/by-sa/4.0
Freedom of Comment and Emotional Expression of Netizens: Sentiment Analysis of Netizens' Comments on the Video Broadcast of President Prabowo Subianto's Interview Answering on the YouTube Channel Narasi TV Newsroom
Social media such as YouTube is used by people as a place to express their opinions, voices, impressions, and even anger on the issues being discussed, including political issues. This study was conducted to see how netizens' manners in the digital space with the sentiments conveyed in the comment column on President Prabowo Subianto's video interview with six editors-in-chief of national media on the Narasi Newsroom YouTube channel. The method used is quantitative based on big data analytics to find out the expression patterns of netizens through comment sentiment analysis. This approach is seen as capable of processing large amount of data and it is impossible to analyze with traditional methods. The steps are done Scraping or Crawling. Data collection is done using the python programming language and executed using the Google Colab platform. After that, thousands of comments were analyzed to be classified into sentiments in three forms. It found that 88% of comments were neutral, 9% positive, and 3% negative. Furthermore, wordcloud visualization, comment length histogram, word correlation heatmap, and image sentiment distribution. The figures of Prabowo Subianto, Lalu Mara Satriawangsa, Uni Lubis and Najwa Shihab emerged as the center of attention, with a diverse spectrum of emotions. These findings show that Digital Literacy influences the pattern of public emotional expression and shows how the comment space becomes an arena for social representation, in the form of support, criticism, and passive participation. This research underscores the importance of integrating sentiment analysis in understanding digital political communication in Indonesia.
Copyright (c) 2025 Jayus https://creativecommons.org/licenses/by-sa/4.0
Developing T-Shaped Media Graduates: Bridging Digital Skills, Ethics and Industry Realities in Malaysia
There is an urgent need to reform the media and communication studies curriculum in Malaysia with greater emphasis on digital skills, ethical literacy, and practical components to produce graduates who are relevant to the demands of the digital-era industry. However, the current curriculum in Malaysian higher education remains overly focused on traditional theories and lacks sufficient attention to the practical competencies and digital literacy required by the rapidly evolving digital media sector. Therefore, this study aims to analyze the necessity for curriculum reform in media and communication education in Malaysia to ensure its alignment with technological advancements and the dynamic needs of the media industry in the digital age. This study employed a qualitative interpretive phenomenological approach, using online semi-structured focus group discussions with six purposively selected academics experienced in the media industry, and analyzed the data through thematic analysis using Atlas.ti software. The findings reveal six key themes representing the dimensions of curriculum transformation in Malaysian media and communication education: (1) industry-aligned curriculum, (2) curriculum adaptation to contemporary realities, (3) hybrid interdisciplinary curriculum, (4) digital media convergence curriculum, (5) cultivation of humanistic (soft) skills, and (6) development of T-shaped graduates. In conclusion, the outdated media and communication curriculum in Malaysia requires comprehensive reform to ensure it remains relevant, innovative, and aligned with current technological and socio-economic changes, enabling universities to pioneer new knowledge frontiers and meet the evolving demands of the digital communication landscape.
Copyright (c) 2025 Md Rozalafri Johori, Nursyamimi Harun, Rahmatunnisah Sailin https://creativecommons.org/licenses/by-sa/4.0
The Influence of Social Media on Decision-Making Processes in the Iraqi Parliament and the Issues It Affects
Social media has experienced exponential growth over the past decade and is now recognized as a valuable tool for influencing decision-making on common societal issues in Iraq. The main objective of this paper is to highlight the impact of social media on decision-making on many common issues from the point of view of members of the Iraqi parliament. A series of interviews was conducted to enhance the data of the participants in this study. A set of thematic data analytics was guided by NVivo8 software. Finding an understanding of practices related to the impact of social media use on decision-making within the legislative institution represented in the Iraqi parliament for many common issues. The results of this study indicate a significant impact of social media on decision-making regarding many common issues, including political, economic, and social concerns.
Copyright (c) 2025 Mohammed Jasim https://creativecommons.org/licenses/by-sa/4.0
Consumerism and Wellness Culture: Commodifying Women’s Health in the Contemporary Health Industry
The study of health communication is currently undergoing rapid development, particularly with the advancement of digitalization. This is changing the way health is understood, communicated, and practiced. This research examines how consumerism in the healthcare industry is created, interpreted, and reproduced. This research is situated within the field of contemporary health communication studies that focuses on women's experiences. This study employed a qualitative design and conducted in-depth interviews and focus group discussions with women aged 18-30 who actively use social media. The findings illustrate that health is no longer understood universally and uniformly. Health is no longer simply defined as a body free from disease. It is now also defined and associated with appearance, lifestyle, aesthetics, productivity, and participation in health trends. Social media plays a crucial role in this process, blurring the lines between health education and information and commercial promotion. Health messages are now presented in the form of personal experiences, tutorials, and content that lead to sustainable consumption, ranging from supplements and skincare products to joining sports clubs and more. This research also explains that consumerism in wellness culture is influenced by gender. Women often experience more pressure than men to adhere to health-related standards and values. Women are expected to maintain ideal bodies, maintain their physical appearance, and remain productive through continuous consumption. This research demonstrates how wellness culture works to commodify health in everyday life.
Copyright (c) 2025 Syaza Yasmin, Annisa Anindya, Novi Elian, Yayuk Lestari https://creativecommons.org/licenses/by-sa/4.0
Netnography Study: Netspeak Analysis on The FWB Community on X Platform
The development of digital technology, particularly the dominance of the internet, has driven advances in communication. Digital interactions have promoted the growth of cyberculture, marked by the emergence of virtual communities that can be accessed by the public through various social media platforms. One of the most active virtual communities is the Fans Windah Basudara community on platform X. This community engages in highly active interactions through the use of netspeak. However, misunderstandings by outsiders regarding the use of netspeak in virtual community interactions are unavoidable. This research aims to explain the continuity of interaction in the Fans Windah Basudara community that uses Netspeak and takes place on platform X in the period of January - March 2025. The netnography method is used to understand the culture contained in the virtual community based on the perspective of the community itself. The results of the study show that the interaction that takes place in the Fans Windah Basudara community is to express emotions, exchange information, evaluate live streaming, and to strengthen the closeness of members by using Netspeak in the form of slang and emoticons in their uploads which characteristic of the community and make its members feel familiar and part of the Fans Windah Basudara community.
Copyright (c) 2025 Jasmine Aprianti Az Zahra, Anindita Lintangdesi Afriani https://creativecommons.org/licenses/by-sa/4.0
From Village Square to Digital Space: The Reality of Digital Transformation in The Library and Archives Department of Siak Regency
Digital transformation has become a mandate for all agencies, including the Library and Archives Office (Dispusip) of Siak Regency. This transformation faces significant resource constraints, inconsistent infrastructure, and fundamental questions about institutional relevance. This study aims to explore how the Library and Archives Office of Siak Regency navigate digital transformation. Using an exploratory qualitative method, which combines observation, interviews, and documentation as forms of data collection to analyze the reality of digital transformation occurring at the Siak Regency Library and Archives Office. Data analysis techniques use Miles and Huberman, and data validity checks use triangulation. The reality of digital transformation implementation at the Siak Regency Library and Archives Office is viewed from the theory of structuration, seen from three (3) dimensions of structure, including significance (system of meaning), where this dimension looks at how meaning is constructed and shared within the institution. Dominance (power relations), which examines how power is distributed, exercised, and maintained. Finally, the dimension of legitimacy (normative framework) is examined, where the introduction of digital transformation has led the Siak Regency Library and Archives Office to selectively integrate traditional norms into digital norms. In addition, structuration theory distinguishes three levels of actor awareness, namely practical awareness, discursive awareness, and motivation.
Copyright (c) 2025 Fitri Hardianti, Wahyudi Kumorotomo, Widodo Agus Setianto https://creativecommons.org/licenses/by-sa/4.0
Inter-Cultural Communication in The Tattoo Tradition as a Means of Passing on Values Within Mentawai Sikerei Families
The phenomenon of declining public understanding, including among some Mentawai people, regarding the meaning of traditional tattoos has emerged alongside the influx of modern values, tourism, and external perspectives that often position tattoos merely as aesthetic elements or lifestyle choices. This condition has the potential to shift the original symbolic meanings of traditional tattoos. For the Sikerei family, tattoos hold deep significance as a symbolic language representing spiritual identity, social roles, relationships with nature, and legitimacy within the Mentawai belief system. This study aims to describe the process of intercultural communication that occurs through tattooing practices within the Sikerei family, particularly in the transmission of values, symbol interpretation, and efforts to maintain cultural identity amid the influence of modern culture. The research employs a qualitative descriptive approach, using in-depth interviews, participant observation, and visual documentation. The informants consist of three members of the Sikerei nuclear family: a senior Sikerei, an active Sikerei, and his wife. The findings indicate that tattoos function as a medium of nonverbal communication that conveys cosmological values, ritual status, and communal identity. In an intercultural context, tattoo meanings are negotiated through dialogical and culturally sensitive communication.
Copyright (c) 2025 Elva Ronaning Roem, mia, Winda Vanisya, Afriadi Afriadi, Viori Wahidpa Maulina, Rina Wahyuni, Resti Wulandari, Nida Fadlilah https://creativecommons.org/licenses/by-sa/4.0
Building Political Appeal Through Digital Media : A Study of Finance Minister Purbaya’s Tiktok Videos
Short-video platforms, like TikTok, have changed the political landscape, allowing public officials to present themselves in a more intimate and engaging way than ever before. Political charm is analytically defined as a dimension of political personalization – the way in which traits, modes of communication and emotions are mobilized in order to make public perceptions of political actors bear fruit. This is clear from the minister of finance's viral TikTok antics in Indonesia, Purbaya Yudhi Sadewa. This article looks at how political charm of Purbaya is constructed through TikTok content, and the way it is made meaningful by the audiences in digital media environment. Using a qualitative netnographic approach, the study brought in four TikTok videos and their responses of viewers as well as representative comments to identify dominant narratives patterns and public interpretations. The results indicate that Purbaya’s personality on digital is built under the theme of empathy, transparency, responsive and open communication. Reactions from the audience mainly express feelings of support, credibility and relational nearness, but also critical and reflective types of reactions emerge, pointing to an engaged and interpretative public discourse. Rather, it is analytically argued here that personalized communication on TikTok leads to trust and legitimacy perceptions, framing the platform as a place for political personalization in governance.
Copyright (c) 2025 Muhammad Revan, Yoga Riski Andria, Cinto Hasanah Fitri, Pipir Romadi, Muhammad Alan Juhri https://creativecommons.org/licenses/by-sa/4.0
Representation of The Democratic Crisis in The Visual Posters of The “Indonesia Gelap” Demonstration
Demonstrations are one of the main pillars of a democratic state because they serve as a platform for the public to express opinions, voice aspirations, and oversee government policies. In any protest, the posters carried by demonstrators inevitably attract attention from both the media and the public. Several mass media outlets in Indonesia captured these posters to be published as photo news. From the various posters that appeared as photo news related to the “Indonesia Gelap” demonstration, this study aims to analyze the representation of democratic meaning conveyed visually. This research uses a descriptive qualitative approach with Roland Barthes’ semiotic analysis method, which focuses on how cultural signs possess not only denotative meanings but also connotative ones. In his analysis, Barthes emphasizes the concept of myth as a second-order sign system that shapes and disseminates ideology. The results show that the “Indonesia Gelap” demonstration posters highlight public protest against government policies perceived as not prioritizing the welfare of the people. They also reflect a sense of pessimism toward the performance of the newly established leadership, which is still overshadowed by the previous administration. In today’s digital era, posters carried by demonstrators attract attention not only on the ground but also across social media and mass media. Therefore, crafting messages by linking them to popular culture increases their visibility and makes them easier for the wider public to understand. This approach also offers a new way to address youth apathy in expressing or voicing their political views.
Copyright (c) 2025 Dionni Ditya Perdana https://creativecommons.org/licenses/by-sa/4.0
Establish for Brand Recall of Pillow Product by Using SOSTAC Model Through Instagram @afi_bantal
Previously, pillows were undervalued, but rapid technological advancements and widespread social media use have heightened awareness of quality sleep products. Instagram, with 103 million active users in Indonesia, has become a crucial online marketing platform, intensifying competition among small brands. While social media marketing studies abound, research on small businesses employing the SOSTAC model for brand recall on Instagram is limited. This study examines marketing efforts for the @afi_bantal brand using the SOSTAC framework. Employing a descriptive qualitative method, data were gathered from primary sources (observations, interviews) and secondary sources (documents), analyzed via Miles and Huberman's technique. Findings reveal that SOSTAC provides a comprehensive structure for marketing activities: situational analysis, objectives focused on brand recall, strategies via STP (Segmentation, Targeting, Positioning), tactics involving engaging content and customer testimonials, actions emphasizing content quality, and control through performance monitoring. However, challenges persist in maintaining content consistency, fully utilizing Instagram features, and regularly evaluating brand recall.
Copyright (c) 2025 Lidya Radiatul Janah, Kumala Hayati https://creativecommons.org/licenses/by-sa/4.0
Digital Health Literacy: Bibliometric Analysis of Publication Concept Development and Trends
Following the COVID-19 pandemic, there has been a shift in the development of global public health literacy. During this situation, the public has already started to appreciate just how important health information is in the lives of individuals and families. Amid the COVID-19 crisis in early 2020, digital health technology was thrust into the forefront as a means to deliver care at scale. The physical contact bans and the actual urgency of receiving in-depth info regarding the type of virus, prevention efforts (health protocols) and the healing process (vaccines), well are leading us all to exclusively use digital media. The opening of access to this service will make it easier for the public to get the health information they need, so it is hoped that it can encourage a healthy lifestyle for the wider community. The objective of the present article is to identify geographic trends in research on DHL globally from 2016-2025 using bibliometric analysis. The research was conducted using a systematic literature review method using the VOSviewer application. Data was obtained through a specific search for “digital health literacy” from the Scopus database, then processed and visualized using VOSviewer. The results of the study show an increase in the number of DHL research publications in 2020 due to the COVID-19 pandemic. This study also identified five fundamental concepts in DHL, namely Information Seeking & Access, Information Comprehension, Critical Appraisal, Application & Problem Solving, and Technological & Interactive Proficiency. This study concludes that there’s any urgency to develop and mainstream research on digital health literacy, especially in developing countries such as Indonesia.
Copyright (c) 2025 Muhammad Haikal, Deanda Dewindaru, Ade Indriani Siagian https://creativecommons.org/licenses/by-sa/4.0
Managing Corporate Reputation Through Media Relations Amid Environmental Issues: The Case of PT Arara Abadi
This study aims to analyze the promotional communication strategies implemented by PT. Asia Wisata Mandiri is promoting the Asia Heritage tourist destination in Pekanbaru. As a rapidly growing artificial attraction, Asia Heritage requires effective promotional strategies to enhance visitor interest and influence travel decisions. This research employs a descriptive qualitative method with data collected through in-depth interviews, field observation, and documentation. The informants consist of the Human Resource Manager, the Head of Marketing, and two visitors as supporting data sources. The findings reveal that PT. Asia Wisata Mandiri applies an Integrated Marketing Communication (IMC) strategy, including advertising on social media, sales promotions through thematic events, public relations through positive publications, personal selling through direct services, and direct marketing via digital platforms. These efforts successfully increase brand awareness and strengthen the destination’s image, although challenges remain, such as limited human resources and suboptimal digital content. Overall, the communication strategy is effective but requires continuous innovation.
Copyright (c) 2025 Raja Widya Novchi, Khusnul Hanafi, Aidil Haris, Sharifah Azura binti Tuan Zaki https://creativecommons.org/licenses/by-sa/4.0
The Role of Chatgpt in Assisting The Completion of Academic Assignments in The Digital Era Among Communication Science Students at Abdurrab University
Digital technology has brought significant changes to the education sector particularly the learning in institutions of higher learning. One of the technologies is artificial intelligence (AI) such as ChatGPT that students have introduced to assist them with writing academic papers. The proposed study consists in observing how ChatGPT could be employed to support the work of Communication Science students in Abdurrab University in the digital era, to complete academic tasks. The research is a qualitative research study with descriptive design in the research and in depth interview as a basis of data collection using the four students in the 2021-2024 groups. The findings indicate that ChatGPT is a practical learning software which can be helpful in helping students understand course-based information, identify initial sources, and accelerate the writing process. However, students are aware of the fact that they are to apply ChatGPT judiciously by verifying facts and setting up a state of academic integrity. This research paper has come to the conclusion that ChatGPT is positively applied in the academic setting when it serves as an aid and not a replacement of the critical thought processes.
Copyright (c) 2025 M. Rahman, Suci Shinta Lestari, Suci Lestari, Fadhly Akbar, Bagas Indra Herlambang, Al-Rival Al-Rival, Rangga Febriadi, Zimanda Herko Netri https://creativecommons.org/licenses/by-sa/4.0
Digital Literacy and the Role of Digital Platforms in Addressing Online Gender-Based Violence (KGBO)
Online Gender-Based Violence (KGBO) has become one of the most prevalent forms of digital harm affecting young internet users, particularly Generation Z, who are the most active user in online spaces. Although Generation Z is often known as as digitally savvy, prior studies indicate that high frequency of digital use does not always equate to advanced digital literacy, especially in contexts involving safety, privacy, and gender-sensitive issues. This research analyses how digital literacy particularly competencies in information evaluation, online safety, critical communication, and ethical participation influences Gen Z’s capacity to recognize harmful behaviors and utilize available reporting or protection features. The study also explores how digital platforms, including social media networks and online community spaces, contribute to prevention efforts through policy enforcement, algorithmic moderation, and educational initiatives. Findings reveal that higher levels of digital literacy correlate with stronger resilience and proactive responses to KGBO; however, limited platform transparency and inconsistent moderation remain major challenges. The victims experienced various forms of Online Gender-Based Violence (KGBO), ranging from verbal abuse and degrading comments on social media, hacking of Instagram and WhatsApp accounts, and digital stalking threats delivered through private messages that triggered prolonged fear. These experiences demonstrate that KGBO not only threatens victims’ privacy but also endangers their physical and psychological safety. Nevertheless, all survivors were able to take coping and response measures that were directly related to the level of digital literacy they possessed. This study highlights the need for collaborative efforts between users, platform providers, and educational institutions to strengthen digital literacy and enhance platform accountability in combating KGBO.
Copyright (c) 2025 Vitania Yulia https://creativecommons.org/licenses/by-sa/4.0
Political Campaign: What Young's Voters Want from Political Advertisement?
Young voters played a significant role in Indonesia’s 2024 election, yet their perceptions of political advertising remain complex and varied. This study investigates how young voters respond to political ads across multiple platforms, including television, social media, outdoor media in political campaign. Using a mixed-method approach that combines a survey of 137 respondents aged 17–30 and focus group discussions with the young's voters, the findings reveal that young voters demonstrate a high level of skepticism toward conventional campaign advertisements, especially those perceived as overly promotional or lacking substance. Social media ads—particularly on TikTok, Instagram, and YouTube—receive more positive engagement, but only when they present authentic narratives, concise information, and relatable messaging. The study also shows that young voters respond more favorably to political ads that highlight issue-based content, such as economic, education, climate action, and anti-corruption commitments. Visual appeal, message clarity, emotional resonance, and perceived sincerity emerge as the key factors shaping youth responses. The research concludes that political advertising targeting young voters must shift toward authentic, transparent, and issue-oriented communication, supported by creative digital storytelling. These insights provide practical implications for political campaign strategists aiming to strengthen youth engagement in future elections.
Copyright (c) 2025 Fatmawati Moekahar, Elfa Sabilal Hikmah https://creativecommons.org/licenses/by-sa/4.0
Organizational Communication Strategy of the Regional Leadership Council of the Indonesian Islamic Propagation Institute in Pekanbaru City in Strengthening National Values ​​in the Digital Era
This research investigates the organizational communication frameworks implemented by the Regional Leadership Council of Lembaga Dakwah Islam Indonesia (DPD LDII) Pekanbaru to reinforce national values amidst the complexities of the digital age. Given the proliferation of misinformation and social polarization, the study underscores the critical role of community-based organizations in preserving social cohesion within multicultural urban environments. Adopting a descriptive qualitative approach, the study utilizes interviews, longitudinal observations, and archival analysis, anchored by Onong Uchjana Effendy's communication strategy framework and contemporary organizational communication theories. As the findings show, DPD LDII Pekanbaru has several communication strategies, such as: (1) structured internal communication, ensuring shared understanding of national values among the members, (2) external communication, using social media, the Virtual Nationality School program, and digital educational content to reach the broader public, (3) collaboration with the national institutions, e.g. the MPR RI, tol spread national values, and (4) persuasive communication, in which religious moderation, tolerance, and patriotism are stressed. The strategies are effective in enhancing nationalism among the masses in the digital age. The study will be valuable to the field of organizational communication and can be used by other community organizations in formulating national value communication strategies.
Copyright (c) 2025 Indah Ananda Putri, Suci Shinta Lestari, Rio Lesmana https://creativecommons.org/licenses/by-sa/4.0
Digital Da'wah And The Future Of Islamic Media: Navigating Cultural And Technological Challenges
This article examines the transformation of Islamic da'wah in the digital era and its implications for the sustainability of Islamic media amid rapid cultural and technological change. The expansion of digital platforms—such as social media, streaming services, and artificial intelligence—has fundamentally altered modes of da'wah delivery, audience engagement, and patterns of religious interaction. This study employs a qualitative descriptive approach based on a literature review and contextual analysis to explore how digital da'wah integrates Islamic values with technological innovation while responding to challenges including information overload, commercialization of religious content, instant culture, and algorithm-driven communication. The findings reveal that the sustainability of Islamic media in the digital age is strongly influenced by the strengthening of digital literacy, adherence to ethical media principles, and the development of creative and context-sensitive da'wah strategies. Furthermore, effective digital da'wah requires cultural adaptability without compromising the authenticity and moral substance of Islamic teachings. This study concludes that digital da'wah should not be oriented solely toward technological efficiency, but must prioritize educational depth, ethical responsibility, and the cultivation of a moderate, inclusive, and civilized Islamic communication environment in digital spaces.
Copyright (c) 2025 rismayanti risma, mailin; sultan haramain, Raja Alfiansyah https://creativecommons.org/licenses/by-sa/4.0
The Mediatization of Human–Machine Interaction in Digital Public Space: Socio-Political Implications for Contemporary Political Communication
The transformation of the digital public sphere positions machines particularly algorithms and artificial intelligence as increasingly influential actors within the communication ecology. This study examines how processes of mediatization, as articulated by Andreas Hepp and Stig Hjarvard, reshape political communication practices when human–machine interaction becomes integral to the production, distribution, and consumption of information. Using the framework of deep mediatization, this research conceptualizes algorithms not merely as technical channels but as operational entities with agency in shaping discourse visibility, public attention patterns, and the tempo of political conversation. The framework of Human–Machine Communication (HMC) further explains how machines function as quasi-communicators whose mechanisms of personalization, recommendation, and automated response contribute to shaping political opinion and civic participation. The article argues that human–machine interaction has generated a new form of platform-mediated political communication, where public deliberation increasingly shifts toward algorithmic recommendation processes. This shift brings socio-political consequences such as discourse fragmentation, personalization-based polarization, rising pseudo-engagement, and the emergence of political agency negotiated between human intention and technological design. By integrating mediatization and HMC perspectives, the study offers fresh insight into the evolving configuration of communicative power in the digital age and highlights the democratic challenges posed by an increasingly automated media infrastructure.
Copyright (c) 2025 Muhammad Ishlah, Harmonis https://creativecommons.org/licenses/by-sa/4.0
Media Responsibility in the Perspective of Islamic Communication
This study discusses media responsibility in the perspective of Islamic communication within the context of contemporary digital media. The rapid development of digital technology has transformed patterns of information production and consumption, while simultaneously generating ethical challenges such as misinformation, irresponsible content dissemination, and declining civility in public communication spaces. This article aims to analyze how Islamic communication principles provide an ethical framework for responsible media practices. Using a descriptive qualitative approach, the study examines normative values in Islamic communication, including ṣidq (honesty), ḥikmah (wisdom), adab (propriety), and mas’uliyyah (responsibility), and their implications for media use. The findings show that these principles emphasize information verification, ethical content creation, respectful interaction, and the promotion of beneficial messages. The integration of Islamic communication values is essential for fostering responsible media behavior and maintaining social harmony in the digital era. The study concludes that Islamic communication offers a relevant moral and ethical foundation for strengthening media responsibility amid the complexity of modern digital communication.
Copyright (c) 2025 yushilda hilda, Alwi Auvinen Juha; Alvin lie https://creativecommons.org/licenses/by-sa/4.0
Adoption and Barriers of Social Media Marketing in Community- Based Tourism (CBT) Destination Development: A Case Study of Belitar Seberang Tourism Village
This article explores how social media is adopted and the particular obstacles encountered by actors of Community-Based Tourism (CBT) in Kampung Wisata Belitar Seberang, Indonesia. Digital marketing is celebrated as fostering rural tourism, but when used in resource-deprived environments specific challenges emerge. Applying a qualitative descriptive model, this research employed in-depth interviews with tourism managers (Pokdarwis) and document analysis to attain empiricaldepth.Theresultsdemonstrate adistinctive“low-resource,high-impact” adoption trajectory centred around viral User-Generated Content (UGC) distribution through the platform TikTok to achieve impact despite resource constraints on content production. The research reveals substantial obstacles to sustainability, however. Domestically, the shift from a rural agrarian society to a digital service based one demands rapid literacy adaptation which conflicts with immediate operational responsibilities and instant digital response. Outside the country, the major challenges are those of “digital-physical gap,” as large digital visibilitydoesnotcommensuratewithpoorphysical infrastructurelikeroadaccess and persistent destination stigma (in terms of safety). This study suggests that social media in this context, despite its promotional warrant, is operating as a medium of social resilience by strategically resisting pejorative stereotypes and pressuring for structural policy support in the world without infrastructures. This study contributes to the literature on technology acceptance in developing contexts by introducing the digital-physical gap and low-resource adaptive strategies.
Copyright (c) 2025 Yuli Hartanto, Tamrin Bangsu https://creativecommons.org/licenses/by-sa/4.0
The Representation of Beauty on TikTok: A Roland Barthes’ Semiotic Analysis
This study looks at the effects of beauty representation in TikTok in its ability to create effects on the audience based on visual texts created by users of the platform. This study allows studying four chosen videos by two famous creators, @tasyafarasya and @bellaclrs., through the prism of the qualitative approach and the semiotic framework by Roland Barthes. The analysis shows that there are three levels of meaning such as (1) the denotation, which is composed of makeup routines, fashion displays, and reviews of products; (2) the connotation, which implies the contemporary values of beauty like fairness, flawlessness, and fashionable look; and (3) the myth, which supports the ideology that beauty is determined by fairness, flawlessness, and fashionable appearance. These are symbolic structures that later create a diversity of effects to an audience. The positive effects are inspiration towards self care, creativity motivation, and social bonding and the negative effects are insecurity, social comparison, anxiety and loss of self esteem. The research concludes that the effects of representation of beauty do not manifest themselves immediately because of the content, but because of the cultural myth and ideological meaning coined by repetitive visual signs. The present research adds to the interpretation of TikTok as a new space that shapes and enhances the ideology of beauty in digital culture.
Copyright (c) 2025 Suci Shinta Lestari, Indah Ananda Putri https://creativecommons.org/licenses/by-sa/4.0
Building Inclusion through Multicultural Teacher-Student Communication
Diversity, equity, and inclusion practices have been widely implemented in education, particularly in elementary school, junior dan senior high schools in West Sumatra. “In contrast, the ways in which teachers’ interpersonal communication operates in classroom interactions have not been widely studied. The purpose of this study is to analyze teachers’ interpersonal communication in building inclusive communication in classrooms with diverse student backgrounds. The method used in this study is a qualitative research method with a case study approach. The data collection methods consisted of in-depth interviews, observation and documentation. Research findings indicate that teachers in schools with diverse students backgrounds engage in culturally responsive interpersonal communication. Teachers demonstrate cultural empathy through open interaction and encourage students from different backgrounds to voice their views. This contributes to strengthening social relations among students, reducing tendencies toward stereotyping, and promoting more equitable participation in the learning process. These findings underscore that classroom inclusion is not merely the result of formal policies or curricular design, but is continuously shaped through teachers’ everyday communicative practices in managing cultural diversity.
Copyright (c) 2025 Sarmiati, Elva Ronaning Roem, Yoga Maulana, M. Rifki Yulian, Yeni Maiasnita https://creativecommons.org/licenses/by-sa/4.0
Examining the Influence of Social Media as Platforms for Voter Mobilisation and Participation in Nigeria’s Southern Region
The subject matter of social media as platforms for voter mobilisation and participation in Nigeria has continued to generate interest in the academic and social domains. The influence of the platforms remains an issue of raging debates and academic exercises leading to greater insights. Despite the focus and interest, little is known about the use of certain mechanisms and messages in the mobilisation of the electorate. Accordingly, this study was conducted to examine the influence of social media as platforms for voter mobilisation and participation in Nigeria. Anchored on the cognitive mobilisation and agenda-setting theory, the study sought to examine social media mechanisms, specific messages and their influence during 2023 election. The study is based on a cross-sectional survey research design and relied on questionnaire as instrument of data collected administered to 587 sample of respondents statically determined from 9,259,968 which is the population of registered voters in the three select states of Delta, Edo and Rivers. Mixed-sampling technique of purposive, stratification, and simple random were adopted to select respondents. Results of the study demonstrate that Facebook and X (formerly Twitter) were the two most prominent social media platforms utilised for mobilisation as mechanisms like regular posts, narratives, counter-narratives, influencers, and emotionally-charged messaging were utilised. Various emotionally-charged messages were crafted, particularly bordering on faith on the electoral umpire and the vote cast as power to shape the future. The researcher concludes that though social media have great influence, it is not, however, absolute in respect of the behaviour and decisions of voters. The practical implication of the study is for political stakeholders to learn about the need for messaging in future polls
Copyright (c) 2025 Kelvin Inobemhe https://creativecommons.org/licenses/by-sa/4.0
The Ethics of Visibility: Digital Media, Body Stigma, and Coping Processes Among Obese Women
Digital media has become a dominant space where body norms are produced, circulated, and contested, rendering women with obesity increasingly visible to public scrutiny. This heightened visibility often exposes them to weight-based stigma, body shaming, and algorithmically reinforced stereotypes that negatively influence their psychological well-being, self-perception, and engagement with health information. Despite growing scholarship on obesity stigma, limited research has holistically examined how digital representations intersect with ethical concerns and coping processes among obese women. The objective of this review article is to critically synthesize existing literature on digital obesity stigma, examine the ethical implications of visibility in online environments, and identify the coping strategies employed by obese women to navigate harmful digital narratives. The review adopts a thematic qualitative synthesis approach, drawing from empirical studies across health communication, digital media studies, psychology, feminist scholarship, and ethics. Peer-reviewed articles from major scientific databases, including Scopus, Web of Science, and PubMed, were systematically examined to identify key themes related to digital stigma, ethical representation, and coping mechanisms. The review identifies three major findings. First, digital platforms serve as significant sites of stigmatization, where both explicit and subtle forms of weight bias are amplified through visual content, comment cultures, and algorithmic filtering. Second, ethical issues emerge in relation to consent, autonomy, representational fairness, and the surveillance of women’s bodies. Third, obese women use diverse coping strategies including avoidance, humor, selective engagement, online support networks, and body-positivity activism to mitigate psychological harm, with varying levels of effectiveness. These insights highlight the need for ethical digital communication practices, improved platform governance, and targeted support systems for women experiencing online stigma. In conclusion, the review underscores the necessity of integrating ethical considerations into digital health discourse and calls for interdisciplinary research that addresses visibility, representation, and well-being in digital environments.
Copyright (c) 2025 Alya Ahmad, Tessa Shasrini https://creativecommons.org/licenses/by-sa/4.0
Visualising Hybrid Creativity: A Semiotic Analysis of Influencers’ Use of Generative AI on Tik Tok
The growing visibility of generative artificial intelligence (AI) on social media is beginning to influence how influencers imagine, plan and shape their content. Tasks such as drafting visuals, refining aesthetics and experimenting with new creative directions are increasingly supported by AI tools that work alongside human decision-making. This study examines how this form of hybrid creativity is expressed through influencer content and how meaning is constructed through the interplay between machine-generated output and human refinement. A qualitative semiotic content analysis was conducted using thirty content units from three Malaysian influencers who actively incorporate AI into their creative workflow. Barthes’ semiology framework, which progresses from denotation to connotation and then to myth, was applied to interpret the layers of meaning embedded in their AI-assisted visuals. The findings indicate that AI is commonly used for early visual drafting, aesthetic enhancement and exploratory experimentation, while the final identity and narrative of the content remain shaped by human judgement. The meanings produced through these practices often centre on idealised digital beauty, a blended human–machine identity and a growing cultural acceptance of AI as part of contemporary creative work. Overall, the study suggests that AI does not reduce human agency but instead reframes how meaning is produced within digital environments. These insights contribute to discussions on the future of media production and the cultural implications of AI-driven creativity in the evolving communication landscape.
Copyright (c) 2025 NURUL ASHIKIN ABDUL HALIM, EKO HERO, HUSNA 'AFIFI MOHD YUSOFF, MOHAMMAD REZAL HAMZAH, ABDUL RAHMAN ABDUL MANAF https://creativecommons.org/licenses/by-sa/4.0
Analysis of Instagram Communication Activities of @kitakitapesta in Organizing Music Concerts in Pekanbaru
Communication activities on social media have become a primary strategy for event organizers to reach their audience in the digital era. This research aims to analyze the communication activities through @kitakitapesta Instagram content in organizing music concerts in Pekanbaru. The focus of this research is how content shared during the pre-event, during-event, and post-event phases influences audience awareness, interest, and engagement. This research used a descriptive qualitative method, where data was collected through documentation of Instagram content, observation, and in-depth interviews with the organizers and followers of @kitakitapesta. Data was analyzed through three steps: data reduction, data display, and conclusion drawing. The results showed that in the pre-event phase, content functioned to build audience awareness through information about the artist line-up, event schedules, and ticket promotions. During the event, the content focused on real-time engagement and technical directions, while the post-event phase served as a "cooling down" period to maintain long-term interaction and collect feedback for future events.
Copyright (c) 2025 Alvitta Tiara, Yudi Daherman, Novi Dini Restia https://creativecommons.org/licenses/by-sa/4.0
Framing of News Coverage of The Forum Purnawirawan TNI Regarding Impeachmentof Vice President Gibran Rakabuming Raka in Tirto.ID and Inews.ID
This study aims to analyze how the online media Tirto.id and iNews.id framed the issue of the impeachment of Vice President Gibran Rakabuming Raka, which was initiated by Forum Purnawirawan TNI (The Retired Indonesian Military Forum) in 2025, using Robert Entman’s framing analysis model. This research applies a descriptive qualitative method through documentation and observation of news articles published between June 3 and August 29, 2025. The findings reveal a clear contrast between the two media in constructing political reality. Tirto.id framed the impeachment issue as a form of moral and ethical critique against the legitimacy of power, emphasizing the voice of opposition and civil groups that questioned the political ethics of Gibran’s candidacy. In contrast, iNews.id framed the issue within a procedural and stability-oriented narrative, highlighting government sources and portraying the impeachment discourse as politically unnecessary. These differences reflect each outlet’s ideological orientation: Tirto.id’s independent and critical stance versus iNews.id’s alignment with the political establishment. The study concludes that media outlets act not merely as conveyors of information but as political agents that shape public perception through selective emphasis and narrative framing
Copyright (c) 2025 Dimas Surya, Dewanto Samodro https://creativecommons.org/licenses/by-sa/4.0
The Role of Father with Fatherless Backgrounds in The Familly
Father involvement in child upbringing has increasingly become a focus of society, along with growing awareness that the role of fathers is as significant as that of mothers in supporting children’s development. This study is grounded in the social phenomenon that individuals who grow up without a father figure (fatherless) often face particular challenges when constructing their paternal roles within their own families, especially in terms of communication, emotional closeness, and parenting responsibilities. This study aims to explore patterns of interpersonal communication between fathers with a fatherless background and their children. A qualitative research design with a case study approach was employed. Data were collected through in-depth interviews and participant observation in order to obtain a comprehensive understanding of the dynamics of interpersonal communication between fathers and their children. The informants in this study were 5 men with a fatherless background who are currently married and have children. The findings reveal that growing up without a father figure generates a motivation for role transformation among the informants, reflected in their tendency to become more empathetic, protective, and affectionate in performing their roles as fathers. The informants demonstrate a strong desire to become better fathers than those they experienced in their childhood. In addition, the informants exhibit patterns of psychosocial compensation by engaging in more intensive interpersonal communication with their children as a means of fulfilling the affection needs that were unmet during their early life.
Copyright (c) 2025 Yeni Maiasnita, Sarmiati, Elva Ronaning Roem https://creativecommons.org/licenses/by-sa/4.0
Visual Journalism in the Future Media Era: An Analysis of Short Videos as a Government Communication Instrument on the Instagram Account of the Regent of North Bengkulu (@Arieseptiaadinata17)
The development of communication technologies and social media has significantly influenced the practice of visual journalism, particularly within the context of governmental communication. This study analyzes the use of short videos as a communication instrument by the Government of North Bengkulu Regency through the official Instagram account of the Regent (@arieseptiaadinata17). The research aims to examine how short videos are delivered, and received as forms of visual journalism in shaping public image, disseminating information, and enhancing citizen engagement. The study employs qualitative content analysis of short videos uploaded during a specified period, complemented by observations of audience interactions through comments, likes, and shares. The findings indicate that short videos function not only as information media but also as visual storytelling tools capable of personalizing the regional leader, strengthening policy transparency, and fostering emotional closeness between the government and the public. These findings affirm that social-media-based visual journalism plays a strategic role in governmental communication in the future media landscape, particularly in creating messages that are faster, more interactive, and more accessible to the public.
Copyright (c) 2025 Yeni Kartika https://creativecommons.org/licenses/by-sa/4.0
Enhancing Communication Culture Across Academic and NonAcademicStaff: An Institutional Strategy for Achieving Asia-Level Service Quality
This study examines the institutional efforts of Politeknik Caltex Riau (PCR), a private vocational higher education institution in Indonesia, to enhance its internal communication culture as part of its strategic goal to achieve Asia-level service quality. Despite having established communication and service procedures, an internal institutional analysis revealed persistent gaps in message structuring, clarity of communication systems, problem-solving practices, documentation skills, body language, discipline, and service time management across academic and non-academic divisions. In response, PCR implemented comprehensive communication skill and hospitality training involving lecturers, administrative staff, janitors, and security personnel. Using a qualitative case study approach, this research explores how institution-wide training contributes to the development of a unified communication culture and improved service performance. Data were collected through in-depth interviews, document analysis, and observation of training activities. Findings show that the training strengthened cross-level communication alignment, improved consistency in service behavior, and enhanced professional communication standards across divisions. However, achieving Asia-level benchmarks requires ongoing reinforcement, formalized communication protocols, and systematic evaluation mechanisms. This study contributes to organizational communication literature by illustrating how holistic communication capacity-building can transform service culture in vocational higher education institutions.
Copyright (c) 2025 Ade Irda Savitri, Roni Setia Nugraha https://creativecommons.org/licenses/by-sa/4.0
Bibliometric Analysis of Research Trends in Mass Communication and Digital Media
The piece investigates the evolution of mass communication and digital media research, which, amidst the rapid growth of digitalization, continues to experience the key problems of information fragmentation and digital literacy disparity. To fulfill this goal, the paper seeks to chart scientific progress and trace the trends in research through the use of a bibliometric method. The greatest problem that has been tackled is the shortage of a complete bibliometric map of this multidisciplinary field, particularly over the past decade. By utilizing Scopus data for the years 2008-2025 and after applying restrictions on the number of articles obtained, 65 articles were extracted. The VOSviewer tool also came in handy in this instance. The bibliometric analysis carried out in this study identified the trend of publications, the most influential topics, the contributing countries, and the keyword clusters. The results point to a publication pattern that, although varied, is gradually developing, with three thematic clusters and a very strong presence of digital media and social media topics. The consequences of this research emphasize the importance of enhancing the collaboration between researchers and providing a direction for future studies in the field of mass communication and digital media.
Copyright (c) 2025 Darmawati Darmawati, M. Fahli Zatrahadi, Ferrel Harfa Ghaly, Khairul Amri https://creativecommons.org/licenses/by-sa/4.0
Building Polite Communication as a Form of Ethical Truthfulness in Media Information
The advancement of information and communication technology has generated significant changes, including shifts in communication patterns and lifestyles compared to previous eras. Contemporary human communication is shaped by informational needs and the availability of communication media. Communication scholars acknowledge the existence of four major communication eras, as identified by Bungin (2011): (1) the writing era, (2) the print media era, (3) the electronic media era, and (4) the computer media era. This study aims to examine and analyze the role of polite communication as an ethical foundation for ensuring the accuracy and integrity of information disseminated through communication media. The research employs a qualitative approach using a literature review method to explore how polite communication can be cultivated as a form of ethical adherence to truthfulness in media practices. Data were collected through library research, during which the researcher reviewed, read, and documented various cases of ethical violations concerning information accuracy in the media. The collected data were subsequently processed objectively, systematically, and analytically. The findings indicate that cultivating polite communication, as articulated in Lakoff’s Politeness Theory, requires communicators to refrain from imposing their will, to grant freedom to interlocutors, and to maintain a courteous disposition. At the level of media ethics, users are expected to be selective, knowledgeable, vigilant, respectful, and capable of fostering a civilized social order. Forms of ethical violations include the use of impolite or inappropriate language, the dissemination of hoaxes, and acts of defamation.
Copyright (c) 2025 Idawati Idawati, Marsya Ayu https://creativecommons.org/licenses/by-sa/4.0
The Effect of Higgs Domino Game Use on the Communication Behavior of Adolescents in Pekanbaru City
Gambling has become a major problem for society, made worse by the fast growth of online gambling sites. Things people used to do in person can now be done more easily online. Young people are especially affected by this change. So, this study looked at how playing the Higgs Domino game changes how teenagers in Pekanbaru City communicate. A numbers-based approach was used, with 35 people chosen through a method where participants suggest others, which was needed because it's hard to know how many teens in Pekanbaru City are hooked on online gambling. The data showed a value of 0.646, meaning that playing the Higgs Domino game explained 64.6% of the changes in how teenagers communicate, while the other 35.4% was due to other things. Based on standard guidelines, a coefficient of 0.646 indicates a very powerful link. These results show that online gambling games like Higgs Domino greatly affect how teenagers communicate, highlighting the need for active communication plans, parental monitoring, and rules to reduce the bad social effects of online gambling on young individuals
Copyright (c) 2025 Khusnul Hanafi, Raja Widya Novchi, Untung Surapati https://creativecommons.org/licenses/by-sa/4.0
Media Literacy, Public Trust, and Audience Skepticism in Hyperlocal Homeless Media: A Content Analysis of Community Instagram Accounts in Bengkulu, Indonesia
The expansion of hyperlocal “homeless media” on social media has transformed how local communities access information, evaluate news, and negotiate trust in public institutions. This study investigates media literacy, public trust, and audience skepticism within hyperlocal homeless media in Bengkulu, Indonesia, focusing on community-managed Instagram accounts. Using qualitative content analysis, the research examines user comments posted on two influential accounts, Bengkulu Info and Info Bengkulu Raya, across issues of crime, social welfare, infrastructure, and public service provision.The findings indicate that audience trust in hyperlocal Instagram news is conditional and fragmented. Users depend on these accounts for fast, locally relevant updates, yet they frequently contest news framing, question institutional credibility, and criticize government performance. Media literacy emerges not only through fact-checking and corrections, but also through assessments of journalistic clarity, ethical implications, and reporting proportionality. In crime-related discussions, skepticism often escalates into moral panic and punitive attitudes, reflected in strong public support for coercive responses. Meanwhile, content on social welfare and public services tends to generate more empathetic engagement, although distrust toward political elites and bureaucratic actors remains persistent.This study argues that hyperlocal homeless media function as contested public arenas where trust and skepticism are continuously negotiated through participatory digital discourse. Audience skepticism, rather than signaling low media literacy, reflects active interpretation shaped by local experiences and institutional distrust.
Copyright (c) 2025 Taufik Hasyim, Yuliati https://creativecommons.org/licenses/by-sa/4.0
Strategic Role of Parents in Developing Critical Literacy in Children
Critical literacy in children is the initial ability to read texts actively, interpret explicit and implicit messages, and filter perspectives contained in various forms of discourse. This study aims to analyze the strategic role of parents in shaping critical literacy in elementary school-aged children through secondary data review based on Critical Literacy Theory. The study uses a qualitative approach with data sources in the form of scientific journals relevant to literacy practices at home. The analysis process was carried out using thematic analysis to identify consistent patterns of findings in various previous studies. The results of the analysis show that children's critical literacy develops more optimally when parents create a dialogic environment that encourages exploration of meaning, reflective thinking, and directed interaction with texts and digital media. The lack of critical thinking stimulation at home causes children to tend to accept information as it is without the ability to assess or evaluate the content. This finding confirms that the strategic role of parents is a key factor in developing critical literacy in elementary school students as a preparation for facing various discourses in the digital era.
Copyright (c) 2025 zahratul Hubbah, Aulia Putri Meidina https://creativecommons.org/licenses/by-sa/4.0
Content Management Strategy of Nabila May Sweetha as a Visually Impaired TikTok Creator: An Inclusive Digital Communication Perspective
This study examines the content management strategies of Nabila May Sweetha, a visually impaired TikTok content creator, in navigating a highly visual social media environment. Using a descriptive qualitative approach grounded in Everett M. Rogers’ Diffusion of Innovation Theory, data were collected through in-depth interviews, observations of content production and audience interaction, and documentation of digital content and engagement metrics. The findings reveal that Nabila’s effectiveness as a content creator is driven by strategic message simplification, optimization of non-visual sensory elements such as voice and narration, collaborative practices, and the development of strong emotional connections with audiences. These strategies enable her to sustain visibility, adapt to digitalization processes, and successfully diffuse innovation across communication channels and social systems. This study’s main contribution lies in demonstrating that effective digital innovation in social media content creation is shaped by adaptive communication strategies rather than physical ability, offering a new perspective on inclusive digital creativity.
Copyright (c) 2025 Leni Afrika, Rahelza Erpan, Suci Shinta Lestari, Desi Warsita, Ananda Asya Riski, Rita Annisa Dewi, Okta Tri Wulandari https://creativecommons.org/licenses/by-sa/4.0
Implementation of the North Sumatra Drone Application by the North Sumatra Provincial Library and Archives Service in Digital Communication to Improve Library Data in North Sumatra
This study aims to determine how the implementation of the Drone North Sumatra application in digital communication improves library data in the North Sumatra region. In the context of digitalization, this application offers an innovative solution for the collection and distribution of library information, which is crucial for improving data accessibility and accuracy. This research method uses a qualitative descriptive approach. Data collection in this study involved interviews, documentation, and literature review. Data validity was verified using theory and source triangulation. The results indicate that this application has a positive impact on improving data accuracy, increasing information accessibility, and increasing communication efficiency between managers and the public. The implementation of the Drone Sumut application has great potential to strengthen the role of libraries in supporting library data improvement and information dissemination in the North Sumatra region. This study recommends that policymakers conduct training for library managers in the region on the use of the Drone North Sumatra application to support library services and regularly update the accuracy of library collection data.
Copyright (c) 2025 Nur'aini Nuraini, Iskandar Zulkarnain, Humaizi, Suwardi Lubis https://creativecommons.org/licenses/by-sa/4.0
Digital Innovation of RRI Pekanbaru as an Effort to Sustain Digital Journalism in the Era of Media Convergence
Radio broadcasting institutions have been faced with digital innovation as a significant requirement in view of the continued shrinkage of radio traffic and transformation in the information-consumption behaviors of people in the period of media convergence. This paper will look at the digital innovation policies by Radio Republik Indonesia (RRI) Pekanbaru in its quest to continue existing as a government-owned broadcasting station. The given study is based on descriptive qualitative approach and the collection method is in the form of in-depth interviews, observation and documentation. Data analysis was done through the application of the theory of Diffusion of Innovations developed by Everett Rogers to comprehend the process of innovation adoption that consists of characteristics of innovations, communication channels, time span and response of the audience. The findings indicate that RRI Pekanbaru introduces digital innovation in small steps based on the implementation of the RRI Digital application, creating multiplatform content, and using social media. These innovations are deemed to possess relative benefits and alignment with the needs of the audience, in such a way that they could be gradually accepted by the listeners. According to the analysis, digital innovation is not only a technological adaptation but also a communication approach that enhances the credibility and sustainability of the institution in the competition of the digital media.
Copyright (c) 2025 Cesy Cesy, Nuranti, Suci Shinta Lestari, Muhammad Arif, Dea Syakirah, Dewi Salfiati, Siti Noraini, Wika Apriliayana https://creativecommons.org/licenses/by-sa/4.0
The Impact of AI as a Support Tool on Academic Activities and Soft Skill Acquisition Among Communication Faculty Universitas Islam Riau Students
The rapid proliferation of Artificial Intelligence (AI) as an academic support tool is transforming learning behaviors in higher education, raising new questions about its implications for traditional learning outcomes, skill development, and academic integrity. Communication Studies as a discipline grounded in practical competence such as writing, media production, editing, and creative design becomes a critical locus for examining this shift. This study investigates The Impact of AI as a Support Tool on Academic Activities and Soft Skill Acquisition Among Communication Faculty Students at Universitas Islam Riau (UIR). The research explores how students reliance on AI to complete academic tasks (scriptwriting, layout design, video editing) affects their motivation to learn and master the underlying soft skills that were once developed through sustained practice. AI enables students to produce results through accurate prompting, potentially bypassing deep learning processes and long-term skill cultivation. A central issue addressed in this study is the absence of formal institutional regulation, as UIR currently provides no written guidelines defining acceptable limits of AI assistance. This regulatory gap introduces uncertainty regarding ethical boundaries, academic honesty, and the authenticity of student-produced work. To deepen the analysis, the research compares two user groups students enrolled in the Artificial Intelligence course, who receive structured academic instruction, and autodidactic users who adopt AI tools independently without theoretical grounding. Using a qualitative research design, data will be gathered through interviews, observation, and document analysis to uncover student motivations, usage patterns, ethical perceptions, and projected long-term effects on skill development. The findings are expected to contribute to scholarly discourse on AI literacy in higher education, offer critical recommendations for policy formulation, and provide a foundation for designing balanced AI integration strategies that maintain innovation while safeguarding competence-based learning.
Copyright (c) 2025 Ady Adnan Syah, Boby Salim Malik https://creativecommons.org/licenses/by-sa/4.0
Content Strategy in Pandemic Communication: A Quantitative Content Analysis on the Ministry of Health Indonesia’s Instagram
Indonesia is among the countries that successfully managed the COVID-19 pandemic. This study aims to examine the content strategies employed by the Indonesian Ministry of Health through its official Instagram account @kemenkes_ri. Using a quantitative research design with content analysis as the method, a total of 202 posts were analyzed, selected from periods with the highest reported COVID-19 cases in Indonesia. The posts were examined using the Content Marketing Matrix framework and Situational Crisis Communications Theory (SCCT). Two coders were involved to ensure data reliability. The findings reveal that the Ministry of Health did not exclusively upload COVID-19 related content during the observed periods. In addition, educational content particularly posts promoting health protocol dominated the Ministry’s Instagram feed.
Copyright (c) 2025 Riski Damastuti, Kartika Sari Yudaninggar, Yulinda Erlistyarini https://creativecommons.org/licenses/by-sa/4.0
Abdul Wahid's Visual Communication on TikTok During the 2024 Riau Gubernatorial Election Campaign
This study analyzes Abdul Wahid's visual communication on TikTok during the 2024 Riau Governor and Vice Governor election campaign using a qualitative-interpretive paradigm and a hermeneutic/social semiotic approach. The unit of analysis includes posts from the @wahid_simbar account about market visits, community dialogues, and mass religious gatherings, along with additional data in the form of text, on-screen text, and audio. Key findings demonstrate the formation of an ethos of "moral courage" through the medium composition of a close-up orator (white shirt, red cap) under a green-and-white tent, as well as deictic gestures that focus attention; the red/green color scheme plays a role in affective-cultural salience, while eye-level framing and vector movement build social closeness. The programmatic promise package of free education and employment is easily connected to the audience's daily life through a shared wide shot, a uniform shooting rhythm, and a closing pose with young people in green tones. Abdul Wahid's visual resonance is primarily generated by a consistent compositional arrangement between ethos, gesture, and spatial context, with the presence of Ustadz Abdul Somad as a symbolic reinforcement.
Copyright (c) 2025 Mustafa Mustafa, Rohayati, Ira Yulia, Nur Alhidayatillah https://creativecommons.org/licenses/by-sa/4.0
From Query to Communication: A Data-Driven Study of Indonesians Google Search Behavior
The purpose of this article is to examine how people in Indonesian society use the Google Search Engine to find information as part of the digital public communication process. Exploratory Data Analysis (EDA) is the foundation of the Big Data Analytics strategy used in this study. Using data from the Kaggle Machine Learning and Data Science Community Portal, the study examines the "Google Searches of Indonesian People 2019-2024" dataset. Data collection, data cleaning (managing missing values and outliers), descriptive statistical analysis (mean, median, mode), data visualisation (histogram, scatter plot), finding patterns and correlations between variables, and interpretation of results to make preliminary conclusions are the main steps in exploratory data analysis (EDA), which aims to comprehend the structure and features of the data prior to further modelling. The results of this study offer scholars important new information: sports, entertainment, politics, and economics are the most searched topics in Indonesia. Bar charts, pie charts, and work cloud are examples of data visualisations that show how information searches reflect not just cognitive requirements but also social anxieties, cultural goals, and collective concerns. The results of this study undoubtedly support the notion that Google Search functions as a silent communication tool where people actively participate in the process of negotiating social orientation and meaning on an individual basis but with a foundation in collective dynamics. This study also demonstrates the importance of a data-driven approach in the study of digital communication and offers an interactive framework for reading Google Search as a hidden yet significant public discursive space. This research provides a theoretical contribution in expanding the study of big data-based communication that is practically useful for policymakers, media practitioners, academics who want to understand the dynamics of digital public discourse specifically.
Copyright (c) 2025 Assyari Abdullah, Yefni Yefni, Yasril Yazid, Dwi Sutri Astuti, Edison Edison, Muhammad Soim, Akmal Khairi https://creativecommons.org/licenses/by-sa/4.0
Performing Perfection: A Dramaturgical and Multimodal Discourse Analysis of Gen Z’s Idealized Self-Presentation on Instagram and TikTok
This study investigates how Generation Z constructs idealized digital identities on Instagram and TikTok by integrating dramaturgical analysis with multimodal discourse analysis. Using a qualitative exploratory design, forty publicly accessible posts were purposively selected and examined to identify the multimodal resources visual, textual, and audiovisual employed in self-presentation practices. The findings indicate that Instagram functions as a visually curated frontstage, where users craft aspirational identities through coherent aesthetic patterns, stylized compositions, and global–local aesthetic expressions such as clean girl, old money, and locally adapted categories like cewek bumi, cewek kue, and cewek mamba. TikTok, by contrast, serves as a platform for fluid, expressive, and dynamic identity performances shaped by rhythmic editing, gesture, facial expressivity, and engagement with viral audio trends, resulting in a structured form of spontaneity. The cross-platform analysis reveals that Generation Z strategically differentiates their self-presentations: Instagram facilitates stable and idealized identity constructions, while TikTok enables adaptive, experimental, and performative identity display. The study extends existing theoretical frameworks by demonstrating how dramaturgical notions operate within algorithmic and multimodal environments and by proposing the concept of cross-platform dramaturgy to explain contemporary identity work. These findings highlight the interplay between platform affordances, aesthetic norms, and generational digital habitus in shaping identity production. The research offers important implications for digital communication scholarship, youth culture studies, and digital literacy initiatives, emphasizing the need to conceptualize identity as a multimodal, context-dependent, and platform-mediated performance in contemporary social media ecosystems.
Copyright (c) 2025 Muhammad Irfan Fakhrurrozi, Roni Setia Nugraha, Volta Ahmad Jonneva https://creativecommons.org/licenses/by-sa/4.0
Strategic Communication for Managing Communication Barriers in Multinational CSR Programs to Create Corporate Value
This research examines the communication strategies implemented by PT. Tradeasia in managing communication barriers in the execution of the Corporate Social Responsibility (CSR) program through the Tradeasia Academy initiative. The main objective of this study is to explore how communication strategies can enhance the effectiveness of CSR programs and add value to the company. The method used is descriptive qualitative research with data collection techniques through in-depth interviews with key informants. Data analysis was conducted by referring to the Shannon and Weaver communication model to identify the types of communication barriers that arise, as well as applying Hafied Cangara's communication strategy model and SWOT quadrant analysis to formulate the strategic approach used by the company. The research results show that PT. Tradeasia implements a Strength-Opportunity (SO) based communication strategy, which involves leveraging the company's internal strengths to optimize external opportunities. This approach has proven effective in enhancing the company's global reputation, as evidenced by the increase in market share and recognition in international forums. These findings underscore the importance of strategic communication in the implementation of CSR by multinational companies, particularly in addressing cross-cultural and geographical communication challenges in order to build competitive advantage.
Copyright (c) 2025 Aqila Tamara, Uljanatunnisa, Febriany https://creativecommons.org/licenses/by-sa/4.0
The Influence of Gender Equality and Women’s Empowerment Content on the TikTok Accounts @Jazzybaby99 and @Jasminewiljono on Generation Z’s Perception
The purpose of this study is to analyse the influence of gender equality and women’s empowerment content on the TikTok accounts @Jazzybaby99 and @Jasminewiljono on Generation Z’s perceptions. This research employs a descriptive quantitative approach, using multiple linear regression analysis to examine primary data collected from 95 Generation Z respondents selected through purposive sampling. The respondents are Generation Z individuals who follow the influencer accounts @Jazzybaby99 and @Jasminewiljono. The data were collected using a Likert-scale questionnaire, and validity and reliability tests were conducted to ensure the quality of the research instruments. The subsequent research procedures included data collection, data reduction, data presentation, and data verification. The coefficient of determination (R²) reached 90.8%, indicating that the variables of gender equality (X₁) and women’s empowerment (X₂) significantly contribute to enhancing Generation Z’s perceptions regarding the importance of gender equality and women’s empowerment. The findings reveal a positive, significant influence of gender equality and women’s empowerment on followers’ perceptions of the TikTok accounts @Jazzybaby99 and @Jasminewiljono. This result suggests that the higher the level of awareness and acceptance of gender equality and women’s empowerment, the more positive the followers’ perceptions of the content presented by the TikTok accounts @Jazzybaby99 and @Jasminewiljono.
Copyright (c) 2025 Aura Islami Santosa, Ayu Wardani https://creativecommons.org/licenses/by-sa/4.0
Silent Amid Crisis: The Failure to Articulate Climate Change in Local Government Social Media Communication in Bengkulu City
Local government levels also need to respond in the various spheres touched by climate change. Local government agencies (OPD) social media profiles have strategic value for the communication of the public, education and information dissemination, and awareness of the climate danger and adaptive potential. The research analyzes the communication, and the lack thereof, of climate change within the social media of OPD of Bengkulu City, which being a coastal area, faces the most immediate threats of climate change— flooding, coastal abrasion, and extreme weather. Using a mixed-method approach, the study examines Instagram content of six climate relevant OPD through post frequency, content categorization and framing analysis. OPD accounts communication is very often, but climate change is almost never described as a public issue. There is a lot of communication in the ceremonial and administrative style, and climate adaptive actions, like the planting of trees and management of the coastal area, are described as simple and calendarized activities, and not as actions addressing climate danger. The practice of climate change is describing reality, not as a constructed public issue. Community forums in each municipality offered participants an opportunity to weigh in on potential solutions relevant to each of the defined priority themes for the unconference. Due to time constraints, it was not possible to address every priority theme in detail, although some were able to address more than one theme. Each municipality offered an opportunity for participants to identify issues for potential solutions.
Copyright (c) 2025 Wahyu Widiastuti https://creativecommons.org/licenses/by-sa/4.0
Negotiating Power and Communication in Contemporary Family and Marriage Systems: A Conceptual Review
Marriage and family institutions are undergoing profound transformation under the pressures of sociocultural change, gender reconfiguration, legal intervention, and intensifying communicative demands. These shifts have amplified tensions surrounding authority, autonomy, emotional responsibility, and intergenerational obligation. This integrative conceptual review synthesizes findings from five recent empirical studies conducted across diverse sociocultural contexts; Australia, Africa, Indonesia, the United States, and Korea to examine how communication operates simultaneously as a site of power negotiation, relational conflict, and adaptive resilience within contemporary families. Drawing on scholarship on forced marriage, cultural transformation, religious discourse, work–family conflict, and intergenerational relationships, the article identifies recurring communicative dynamics, including moral coercion, emotional labor, gendered expectations, and institutional strain. The analysis demonstrates that while contemporary marriage is increasingly characterized by instability and negotiation, family relationships often persist through adaptive communicative practices. The article advances a theoretically integrated framework that positions communication as the central infrastructure of contemporary marriage and family life, contributing to scholarship in family communication and relationship studies.
Copyright (c) 2025 Rahmahtunnisah Sailin, Jusang Bolong, Wan Anita Wan Abas, Mohd Sukki Othman https://creativecommons.org/licenses/by-sa/4.0