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Model Komunikasi Humas Pemerintah Daerah dalam Penerapan Keterbukaan Informasi Publik (Studi Deskriptif pada DPRD Kota Padang dan DPRD Kabupaten 50 Kota)

Ilham Havifi, Revi Marta, Diego, Lusi Puspika Sari, Oktri Permata Lani — Sun, 31 Dec 2023 00:00:00 +0700

Communication plays a pivotal role in the endeavor to achieve success, which, in this study, is examined through the lens of government public relations' communication in the political context, to channel the aspirations of the community through political communication in the Regional People's Representative Council (DPRD) of West Sumatra. The government PR of the DPRD plays a significant role in conveying information to the public regarding the performance of the DPRD as the vehicle for public aspirations in the political arena and the democratic processes in Indonesia, through the study of political communication. This research delves into the processes, characteristics, power relations from the perspective of political communication, specifically within government PR. The research analysis commences by mapping the issues faced by Government PR as Information and Documentation Management Officials, who function as the custodians and conveyors of documents held by Public Bodies in accordance with the mandate of Law No. 14/2008 on Public Information Disclosure in the DPRD of Cities and Regencies in West Sumatra. The research methodology employs a qualitative approach with a Constructivist Paradigm. The research subjects encompass government PR officials in the DPRD of West Sumatra, members of the DPRD, media practitioners, political activists, and other relevant stakeholders. The research findings observe a model of political communication by local government PR officers, implemented by the Information and Documentation Management Officials (PPID) of the DPRD in the City of Padang and the 50 Districts in the West Sumatra Province, in order to enhance public trust through effective public information disclosure.

Studi Fenomenologi Media Sosial Sebagai Media Komunikasi Pembangunan Daerah

Ivan Taufiq, Dyah Pithaloka, Beva Rahmadani — Sun, 31 Dec 2023 00:00:00 +0700

Perkembangan teknologi saat ini sudah sangat maju dan berkembang, perkembangan teknologi tersebut memunculkan sebuah era yang kita sebut sebagai era digital. Perkembangan digital dan internet memunculkan sebuah media baru yaitu media sosial. Media sosial merupakan sebuah wadah bagi masyarakat dalam menampilkan aktifitas sehari-hari atau bahkan ada yang menggunakan media sosial untuk menyebarkan informasi. Penelitian ini memiliki tujuan untuk mengetahui bagaimana media sosial dimanfaatkan oleh masyarakat dalam konteks positif yaitu menyebarkan informasi bagi pembangunan daerah yaitu Kota Pekanbaru.

Munculnya masyarakat yang menggunakan media sosial dalam konteks pembanugnan daerah tentu menjadi sebuah hal yang tidak wajar atau dalam penelitian ini sebuah fenomena. Media sosial yang sudah menjadi media komunikasi aktif dan interaktif mampu memberikan informasi berkaitan dengan permasalahan yang ada di masyarakat dan juga mampu menjadi media aspirasi masyarakat.

Metode dalam penelitian ini menggunakan pendekatan studi fenomenologi dengan menggunakan analisis kualitatif. Penelitian kualitatif berfungsi untuk mampu mendeskripsikan secara detail informasi yang diperoleh dari informan, Adapun informasi yang akan dikumpulkan dalam peneliti ini adalah bagaimana perubahan masyarakat tradisional menuju masyarakat digital dalam konteks pembangunan daerah, serta mencari hubungan antara masyarakat dengan penggunaan media sosial hari ini. Informan dalam penelitian ini berjumlah 5 (lima) orang yang mana informan merupakan masyarakat Kota Pekanbaru yang memiliki akun Instagram dan pernah menggunakan media sosialnya untuk menyebarkan informasi berkaitan kritik atau saran dalam sarana dan prasarana Kota Pekanbaru.

Adapun hasil penelitian ini menunjukkan adanya faktor-faktor tertentu yang berhasil peneliti peroleh yaitu masyarakat sudah sangat memahami budaya masyarakat digital, masyarakat Kota Pekanbaru juga sudah bisa menggunakan media sosialnya untuk membuat konten yang berkaitan dengan Kota Pekanbaru, adanya faktor komunikasi dan pengembangan kapasitas diri dari masyarakat pengguna media sosial di Kota Pekanbaru juga menjadi poin penting dalam memanfaatkan media sosial sebagai media pembangunan daerah.

The Phenomenon of Social Shopping in Generation Z

Sun, 31 Dec 2023 00:00:00 +0700

Social shopping is an activity to share consumer experiences in shopping online and offline. The phenomenon of social shopping is often seen on social media, where consumers share their experiences in consuming goods or services either through Instagram or Tiktok. This phenomenon is then utilized by potential consumers. When shopping online, consumers often look for product information through reviews from various sources, both online and from trusted people. The group is a reference group which is a reference group for finding information in shopping. Generation Z as digital natives born in the internet era tend to choose online shopping as the main shopping activity. This study aims to explain the phenomenon of social shopping in generation Z and elaborate on the factors that influence generation Z to do social shopping. The research method used qualitative methods by interviewing nine informants selected using purposive sampling techniques. Data analysis is carried out through the process of data reduction, data presentation and conclusions. The results showed that social shopping is a form of consumer concern for other consumers, in order to get true information before buying a product. This is because consumers who provide reviews also often look for information related to the products they will buy through reviews from others. So that social shopping becomes a circle of information search processes in online shopping.

Analysis of Content Reception on the @vmuliana TikTok Account on Information Needs for Career Preparation

Firly Aldrina Putri, Uljanatunnisa — Sun, 31 Dec 2023 00:00:00 +0700

The purpose of this research is to examine followers meaning of career information on TikTok accounts using the Stuart Hall reception method. There is an increase in the number of unemployed among the younger generation aged 20-24 years and the low success rate of jobseekers in the selection process is due to their lack of information regarding good career preparation. For this reason, the presence of the @vmuliana TikTok account seeks to provide solutions to all career problems that occur. Researchers focused on the content of the TikTok account @vmuliana regarding career preparation tips needed by students in the playlists "Tips for Making CVs", "Contekan Interviews", and "Help Netizens Get Jobs". Researchers collected data through interviews with research subjects, namely students as followers of @vmuliana, documentation, and literature studies. The research used a purposive sampling technique in which later the results of the interview data will be analyzed through 3 stages of the reception methodology namely the collection, analysis, and interpretation of reception data. The results showed that of the five informants, 2 informants were in dominant positions and 3 were in negotiating positions. The existence of differences in the meaning of informants is influenced by the contextual factors of each informant, such as educational background, life experience, and individual knowledge level.

Public Speaking for the Master of Ceremony (Strategy to Improve Communication Skills for Students)

dina kristina — Sun, 31 Dec 2023 00:00:00 +0700

Everyone can speak, but not everyone including students have the skills to speak in public (public speaking). One example of public speaking activity that demands verbal and non-verbal communication skills is in the profession of presenter or more commonly known as MC (master of ceremony). In carrying out his duties, a MC will basically speak in front of a public audience and in practice, an MC not only speaks and reads the show but must be able to speak effectively and meaningfully. This research is to find out how the role of public speaking for the master of ceremony (MC) in improving verbal and nonverbal communication skills in students. The research methodology used is qualitative with the theory of phenomenology. Based on the results of the research, public speaking has an important role in improving communication skills and dealing with a variety of communication anxiety symptoms both verbal and nonverbal in the community of students of the Master of Ceremony (MC) at the Faculty of Communication Sciences of the University of Bhayangkara Jakarta raya

The Effect Of The Viral Marketing Song On The Millenial Generation’s Buying Interest

Annisa Husnusyifa, Haryadi Mujianto — Sun, 31 Dec 2023 00:00:00 +0700

This research was motivated by a jazz singer named Tulus from Bandung, whose song went viral in March 2022. “Hati-Hati di Jalan” managed to occupy the 42 Global Top 50 on Spotify. This indicates that the song is worldwide and enjoyed by global listeners, including the millennial generation. According to Chart Data, the Indonesian song managed to become the first in history to occupy that position. The presence of viral marketing can also help Spotify to introduce its songs more effectively, massively and quickly to the millennial generation. The purpose of this study was to find out how high the influence of viral marketing for the song "Hati Hati di Jalan" by Tulus on the Spotify application on the millennial generation's buying interest on Instagram. This study uses a quantitative approach based on the philosophy of positivism. The analytical technique used is simple linear regression which is processed using the SPSS Statistic version 27 program. The results of this study indicate that the high influence of viral marketing for the song "Hati Hati di Jalan" by Tulus on the Spotify application on the millennial generation's buying interest on Instagram is 54.6%, while the remaining 45.4% is influenced by other variables not examined in this study.

Pola Komunikasi Public Relation Benings Clinic Pekanbaru Dengan Brand Ambasador

Amelia Fitri, Fatmawati Moekahar, Yuly Rahmi Pratiwi — Sun, 31 Dec 2023 00:00:00 +0700

The increasing development of technology today makes the flow of communication that occurs in the digital era increasingly faster, practical and efficient. Communication is more often done in cyberspace than communicating in the real world. One form of communication in the digital era that is quite well known is online and free platform-based messenger apps, namely WhatsApp messenger. For example, Benings Clinic public relations communicates using WhatsApp messenger to schedule uploads of promotions that are currently in effect at Benings Clinic. Benings Clinic uses brand ambassadors as product representatives and makes advertising appeals and testimonials emotional. The method used in this research is qualitative, with data collection techniques namely observation, interviews and documentation. The conclusion of the research is that the organizational communication pattern in PR Benings Clinic uses a wheel communication pattern where PR Benings Clinic is the focus of attention. Benings Clinic PR can communicate with all brand ambassadors, but each brand ambassador can only communicate with Benings Clinic PR and cannot interact with fellow brand ambassadors, because the focus is only Benings Clinic PR.

Moderasi Beragama di media

M. Seneng Al Jauzi, Lilik Hamidah — Sun, 31 Dec 2023 00:00:00 +0700

This journal aims to explore the role of da'wah in moderating religious practices through the mass media. In this increasingly advanced digital era, the mass media has become the main channel for conveying information and communicating with the public. This article looks at the important role that da'wah plays in bridging between cool religious messages and moderate religious practices in the media.

The findings of this study indicate that da'wah plays an important role in reducing tensions and religious conflicts in the mass media. Through an approach that focuses on education and understanding, da'wah can transform negative narratives into messages that are more harmonious and inclusive. In addition, da'wah is also able to promote inter-religious dialogue, respect differences, and build strong brotherhood among adherents of different religions.

This journal makes an important contribution in understanding the role of da'wah in moderating religious practices through the media. The implication of this research is the importance of strengthening the role of da'wah in encouraging a moderate religious perspective, maintaining diversity, and preventing religious extremism. It is hoped that this research can become the basis for the development of a more effective da'wah strategy in dealing with the challenges of mass media in today's digital era.