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Ganjar Pranowo's Digitalization Communication Strategy Towards The 2024 Presindential Election

Muhammad Habibi Putra Pratama, Erwan Efendi — Sun, 30 Jun 2024 00:00:00 +0700

This research aims to determine the digitalization communication strategy of Ganjar Pranowo as the 2024 presidential candidate during the campaign. The focus is on utilizing social media as a political tool to increase Ganjar Pranowo's electability as a presidential candidate. This research was carried out with a qualitative approach, because this qualitative research leads to the interpretation of the phenomena that occur, namely the researcher as the key instrument. Content analysis techniques were applied in this research to understand each of Ganjar Pranowo's digitalization communication strategies in the form of uploading content on social media. The data collection technique uses primary data collected through observation on social media, and secondary data obtained through documentation. The research results show that Ganjar Pranowo is taking advantage of digitalization to increase his electability in the 2024 presidential election. With content that is widely distributed on social media, Ganjar is trying to build strong communication with the public. However, until the end of the campaign, Ganjar was unable to increase his eligibility because the public stigma attached to him caused their trust to slowly recede in the figure of Ganjar who was proposed as a presidential candidate in 2024.

Canvassing vs Digital Marketing: Effectiveness of Marketing Communication Methods at PT. Redo Marketing Indonesia

Nurul Rizkia Ramadini, Arina Rubyasih, Stefani Made Ayu Artharini Koesanto — Sun, 30 Jun 2024 00:00:00 +0700

Digitization brings about fundamental changes in almost every aspect of life, including marketing communication strategies. PT. Redo Marketing Indonesia, a distributor of beauty clinic equipment, has shifted its marketing strategy from canvassing to digital marketing through the social media platform Instagram. This research aims to examine the effectiveness and the impact of this change on the marketing communication process in the company, and used descriptive qualitative data analysis methods. The data was collected through interviews to several marketing staf. The research results indicate that digital marketing through Instagram is more financially efficient and enables instant communication with a wider target audience, thus accelerating the spread of information. However, on the flip side, canvassing methods remain effective for very specific and local target markets. PT. Redo Marketing Indonesia's efforts to optimize Instagram have built a strong brand image and increased customers interaction.

Keywords: Brand Image, Canvassing, Marketing Communication.

Media Social Sebagai Alat Strategi Komunikasi Politik Untuk Mendapatkan Dukungan Massa: Studi Kasus Akun Tiwtter Anise Baswedan

Ayu Nur Aisyah, Sakir Sakir, Arissy Jorgi Sutan — Sun, 30 Jun 2024 00:00:00 +0700

The power of social media to influence society is based exclusively on its social aspect: this means the interaction and participation that can be achieved through campaigns. Campaigns are basically the delivery of messages from the sender to the audience. The aim of this research is to explain the use of social media to gain mass/public support specifically for Anies Baswedan in the scope of social media Twitter. The research is qualitative, the type of data is secondary, explained about Twitter and Litelatue. Data collection technique; literature studies, data analysis techniques; descriptive analysis technique - depicting/describing results/phenomena. Through social media, political messages are faster and easier to be received by the public and information can be accessed easily. We will examine further how Anies utilizes the social media Twitter so that he can gain mass support through political communication using the social media Twitter.

Female Viewers' Interpretation of Beauty Influencers on TikTok

Nur Rizky Dewi Angelita, Johny Alfian Khusyairi — Sun, 30 Jun 2024 00:00:00 +0700

This study aims to discuss the female audience's reception of the existence of male beauty influencers in the TikTok application. The aspect of beauty in Indonesia has always been synonymous with women, but in its development, male beauty influencers have emerged who have similar goals, namely educating women and men regarding aspects of beauty. The research used qualitative methods with in-depth interviews and observation instruments. The six informants consisted of women who often watch beauty content and are active in the TikTok application. Data analysis used Stuart Hall's reception analysis theory. The results of the study show that the majority of informants are in the negotiated position category, which is accepting and agreeing with the information conveyed by male beauty influencers, but there are some things that are still being considered.

Analysis of Personal Data Preservation Policy in Utilizing AI-Based Chatbot Applications in Indonesia

Ilham Gemiharto — Sun, 30 Jun 2024 00:00:00 +0700

The increasing adoption of AI-based chatbot applications in Indonesia raises concerns about personal data preservation. This qualitative case study investigated the issue through in-depth interviews with chatbot users, developers, and government officials/regulators. This study's findings revealed a gap in user awareness of privacy policies and concerns about data misuse. Developers face challenges balancing personalization with privacy, while regulators acknowledge the need to continuously adapt the legal framework. The study recommends enhancing transparency, user empowerment, and regulatory oversight to ensure the responsible and ethical use of personal data in chatbot interactions.

Representasi Keberanian dan Kebebasan Perempuan dalam Sampul Singel Non-album ‘Pelangi Cinta’ Karya Diskoria bersama Afifah Yusuf

Firli Daffa Satiya, Adhitya M Maheswara — Sun, 30 Jun 2024 00:00:00 +0700

The album cover of a song has an important role in attracting public interest in the song and also becomes an intermediary medium in conveying messages from musicians to their fans. The focus of this research is the interpretation of the cover of the single 'Pelangi Cinta' by Diskoria with Afifah Yusuf, which seems controversial if interpreted simply. The results of this research show that a music cover, in fact, can represent the intention or message that the musician wants to convey. The cover of Diskoria's non-album single with Afifah Yusuf is successful in conveying a strong feminine message without discrediting women. This research method uses descriptive qualitative method and uses Roland Barthes' semiotic theory. The purpose of this research is to describe the relationship between signs and meanings of women's courage in expressing their sexuality through the visual design of the cover of Diskoria's non-album single with Afifah Yusuf.

Keywords: Pelangi Cinta, Diskoria, Album Cover, Semiotic, Sensuality