The Influence Of Country Of Origin And Quality Perceptions On Purchase Intention (Study At Xiaomi Sales Center - Pekanbaru)

Aravind Girish; Wahyudi Pangabean; Madhav Abhijit Shashank

doi:10.25299/jgeet.2024.9.1.19196

Authors

Aravind Girish Retail Management Department, chitkara university,Chandigarh-Punjab, India.
Wahyudi Pangabean Retail Management Department, chitkara university,Chandigarh-Punjab, India.
Madhav Abhijit Shashank Retail Management Department, chitkara university,Chandigarh-Punjab, India.

DOI:

https://doi.org/10.25299/jgeet.2024.9.1.19196

Keywords:

Country of Origin, Perceived Quality, Purchase Intention

Abstract

The purpose of this study was to examine the effect of Country of Origin and Perceived Quality on Purchase Intention for Xiaomi Smartphone Products (study conducted at the Xiaomi-Pekanbaru Sales Center). Country of Origin refers to a person's perception of a product based on its country of origin. Perceived Quality is an opinion or evaluation of something's quality. Purchase intent can be influenced by the country of origin and perceived quality. The product is from the country of origin and has a perceived quality, therefore consumer buying interest increases. This survey was performed at the Xiaomi Center Pekanbaru and included 91 persons as respondents.

A questionnaire was used to collect data. The questionnaire data were then analyzed statistically, including simple linear analysis, multiple linear analysis, determination analysis, and significance testing using the t-test (partial) and F-test (simultaneous).

First, the results of assessing the t-test hypothesis revealed that on the effect of country of origin on purchase intention, t-count (15,815) > t-table (1,780). These findings suggest that the country of origin has a major impact on purchasing intent. Second, perceived quality on purchase intention has t-count (9,982) > t table (1,780), indicating that perceived quality has a considerable influence on customer purchase intention. The results of the F country of origin test and perceived quality of purchase intention are F-count (123,673) > F-table (3,097). This finding means that the country of origin and perceived quality simultaneously have a significant effect on consumer purchase intentions.

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